The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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ChezaSalama.Com

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The ChezaSalama.com website, a Femina HIP (Health Information Project) product, is a resource for young people and educators throughout the East African region and beyond. Interactive and bi-lingual (Swahili and English), the website aims to mirror the content and messages of other Femina HIP multimedia products, providing youth with vital information on sexuality, relationships, reproductive health, and HIV/AIDS.
Communication Strategies

ChezaSalama.com includes information for youth on relationships, safe sex, health, job opportunities, music, fashion, and celebrities. One of its themes is "get educated about sexuality". Femina HIP believes that positive, open talk is the best way to learn about love and life. The site encourages young people to talk, ask questions, and share their experiences on interactive pages with online chat, feedback pages, and opinion polls.

The website also has sections on current events, games, and updates on other Femina HIP products such as the latest issues of Fema magazine, Si Mchezo! magazine, and the Fema TV Talk Show.

The website is actively promoted through Femina HIP media products, other websites, chezasalama.com partner organisations - Students Partnership Worldwide (SPW) and Deutsche Gesellschaft fur Technische Zusammenarbeit (GTZ), and other popular channels. Offline CD copies are available to schools and Fema Clubs with computers but no Internet access.

Development Issues

Youth, Health, HIV/AIDS.

Partners

Gesellschaft für Technische Zusammenarbeit (GTZ), Students Partnership Worldwide (SPW), University Computing Centre Limited (UCC), Swedish International Development Cooperation (Sida), the Royal Danish Embassy, the Swiss Agency for Development and Cooperation, the Royal Norwegian Embassy, USAID/PEPFAR, Rapid Funding Envelope (RFE), and NORAD.

Sources

Email from Minou Fuglesang to Soul Beat Africa on August 31 2004 and an email received from Diana Nyakyi, Femina HIP, on July 30 2008.