Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. You can also follow the QR Code: https://redcap.link/CommunicationInitiative2026

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Child Safety Project

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The Child Safety Project, implemented by ABC Ulwazi and Sekgosese FM with support from the Bernard van Leer Foundation, is a research project that aims to improve the safety of children in South Africa, focusing on the role of the community. The project seeks to explore and understand past and present methods used by communities to guarantee the safety of their children. The objective is to create a space for dialogue that will enable differences in belief to shape a new way forward that could possibly be a marriage of child safety efforts from the past combined with those of today, resulting in principles that the community upholds or, at a bare minimum, guides them to eradicate any form of child abuse. The project uses community radio and face-to-face discussions to encourage debates and sharing of practices (both old and new) around child safety.
Communication Strategies

According to the organisers, the project draws on the principles of participatory communication that start from existing knowledge in the community, draw out underlying challenges, and shape new actions to address them. The project is working to address a number of key questions, including: how safe are children in the community?; in the past, what kept children safe?; and what has changed this situation? The project will also use community mapping techniques to explore what places were known to be safe for children in the past and what places are considered unsafe now, as well as what can be done to make children safe on both a community and individual level. Other questions will focus on the role played by individuals such as mothers, fathers, and siblings in providing a safety net for children in the home and community. These questions will challenge gender stereotypes around whose responsibility it is to look after children.

The organisers are using a number of tools to gather answers to these questions, including small group discussions, telephonic/in-studio listener interaction, community meetings to support in-studio interaction, and questionnaires. Sekgosese FM, in Limpopo province South Africa, will be the central medium to collect and disseminate information within its community and surrounding areas. ABC Ulwazi will produce radio inserts to support the discussions generated from community members.

Development Issues

Children

Key Points

In 2009, the United Nations Children's Fund (UNICEF) and the National Department of Social Development in South Africa worked together to use the opportunity of the annual Child Protection Week (from May 25-29 2009) to intensify public awareness on issues of child protection and to promote the role of communities in providing the safe and protective environments in which children can grow up to reach their full potential. A 5-year strategy was adopted under the theme: "Caring Communities Protect Children", which is based on the premise that child protection is not the sole responsibility of formal child protection services but, rather, is the responsibility of all.

According to organisers, South Africa's children continue to be exposed to high levels of violence, abuse, and exploitation, including sexual violence. For many communities, children have ceased to be the responsibility of all, and are considered the responsibility of their parents or the state. In developing this project, the organisers wanted to answer 2 key questions: can communities provide avenues of care and protect children from abuse?; and can community radio be used as a platform to get communities to advocate and take action for the safety of their children?

Partners

ABC Ulwazi, Sekgosese FM, and the Bernard van Leer Foundation.

Sources

Email from Batabile Msengana to Soul Beat Africa on May 14 2010.