Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Children's Radio Education Workshop (CREW) - South Africa

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BUSH Radio initiated the CREW project in 1996 to involve children and youth in weekly broadcasts. The aim is to have only children's voices on the air every Saturday.
Communication Strategies

BUSH Radio trains children in radio skills such as writing a script, conducting background research, and engineering a radio show.


Initiated with a small-scale, one-hour Saturday show entitled "Street Seeds" that allowed a group of children from township school in the station's broadcasting locality (Cape Flats) to broadcast whatever they wished, the CREW project has now grown to include 60 children ranging from 6-18 years old and hailing from different geographical areas within the community. One group of participants works on broadcasting while the other group is trained and prepares for on-air programming the following week.


CREW is split into the following programmes:

  • BushTots (ages 6-9): 10-11:00 am
  • BushKidz (ages 10-12): 11am-noon
  • BushTeens (ages 13-18): noon-2:00pm

The youngest children produce their own show, which involves discussion and book reviews. The latter two programmes play music and air the BUSH Radio jingles and Public Service Announcements (PSAs). One of the BushTeen producers operates the studio console for the BushTots and BushKidz shows. The BushTeen show is produced very informally with a team of about ten milling around the production room and filling the studio, organising discussions on issues of concern, interviewing guests, reviewing films and videos, and featuring local youth culture in the form of music, drama, and arts events. Listeners are invited to call in to the show. BushTeens also have a Friday afternoon Youth Radio Drama Group and are working to create their own radio soap opera with characters they are developing through improvisation. This drama group produced a series of PSAs entitled "Right to Say No".


CREW members must demostrate continuted devotion to their academic work to remain in the programme. They are asked to bring in school reports once or twice a year to ensure that they are not allowing their radio commitments to interfere with their studies.


A two-day Radio Kidocracy Conference was conducted in December, 2001 in an effort to enable young people to use the medium of radio to make the programmes that they would most like to hear. Approximately 60 young participants (ages 6-18) from South Africa and Africa, as well as one participant from the UK, were trained in radio drama, story telling, interviewing, music and talk presentation, as well as news reading. The ultimate aim of the Radio Kidocracy Konfrence was the drafting of a Children's Radio Manifesto, which organisers hope will be ratified at the Radio Kidocracy Konfrence 2002.

Development Issues

Children, Youth.

Sources

Bush Radio Website and letters from Sarah McNeill (Feb, 2002) and Nashira Abrahams (Jul, 2002) to The Communication Initiative; and BUSH Radio site.