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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. You can also follow the QR Code: https://redcap.link/CommunicationInitiative2026

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The vicious cycle of malnutrition among under five children in Bangladesh: Using local food models as a gateway to health and nutrition

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Summary:

According to a recent series in the Lancet, undernutrition is the cause of 3.1 million child deaths annually in low- and middle-income countries, which contributes to 45% of all child deaths. In Bangladesh, malnutrition of the mother is a major cause of infant mortality. Using qualitative research techniques as part of the Ujjiban formative study, we investigated the causes of severe malnutrition in children under five years and solutions derived from local communities. The study is guided by the socio-ecological model, Connell's theory of gender and power, and Kincaid's bounded social normative influence. The theoretical framework allows for an exploration of gender dynamics, nutritional food models, and the intersections between gender, food scarcity, and food diversity for children under five years. A vicious cycle was observed from the nutrition-focused interviews. Excessive crying and small size of newborns led family members to start providing food other than breast milk. Children that could not get enough breast milk fell sick frequently. Reduced consumption of breast milk and complementary food during illness resulted in irritable mood and loss of appetite among children. Under nutrition was perpetuated by a local belief emphasizing the need to reduce food for children recovering from illnesses, especially diarrhea. Food diversity can be promoted through school health programs and mobile games to promote healthy nutrition-related behaviors. Ujjiban is implementing a Nutri-Champs intervention with urban and rural adolescents where they can promote local food models with young mothers as a gateway to change.

Background/Objectives:

According to a recent series in the Lancet, undernutrition is the cause of 3.1 million child deaths annually in low- and middle-income countries, which contributes to 45% of all child deaths. In Bangladesh, malnutrition of the mother is a major cause of infant mortality. Using qualitative research techniques as part of the Ujjiban formative study, we investigated the causes of severe malnutrition in children under five years and solutions derived from local communities.

Description of Intervention and/or Methods/Design:

This qualitative study is guided by the socio-ecological model, Connell's theory of gender and power, and Kincaid's bounded social normative influence. The theoretical framework allows for an exploration of gender dynamics, nutritional food models, and the intersections between gender, food scarcity, and food diversity for children under five years. The Ujjiban research team conducted 40 semi-structured interviews, 18 case studies, and 18 FGDs with mothers and fathers of under five children and adolescent girls and boys. Six case studies focused primarily on child nutrition. Data were transcribed from Bangla audiotapes and translated into English. Qualitative data were coded with an online based software named Dedoose based on different thematic areas. During analysis we explored food consumption, children's feeding patterns, frequency, and amount of feeding. Mothers' health condition during pregnancy and delivery, complications and care seeking both for mother and children were also explored.

Results/Lessons Learned:

A vicious cycle was observed from the nutrition focused interviews. Most currently malnourished children were found to have low birth weight and a history of low flow of breast milk. Excessive crying and small size of newborns led family members to start providing food other than breast milk. Children that could not get enough breast milk fell sick frequently. Reduced consumption of breast milk and complementary food during illness resulted in irritable mood and loss of appetite among children. Undernutrition was perpetuated by a local belief emphasizing the need to reduce food for children recovering from illnesses, especially diarrhea and other bowel problems. Malnourished children consumed less protein and dairy and ate less frequently compare to healthy children. Both healthy and malnourished children had low food diversity. Children liked doi (yogurt), dal (lentils), and dimer pitha (local cakes with egg), which could supplement milk or fulfill protein needs.

Discussion/Implications for the Field:

Interviews illuminated challenges to nutritional status and food diversity of children, with a vicious cycle of malnourishment and illness episodes experienced by children. Building on these findings, food diversity can be promoted through school-based social and behavior change communication (SBCC) programs and mobile games to promote healthy nutrition-related behaviors. Ujjiban is implementing a Nutri-champs intervention with urban and rural adolescents where they can promote local food models with young mothers as a gateway to change. Successful SBCC programs working to address nutrition in Bangladesh and elsewhere should build on local food models to inform future programmatic approaches.

Abstract submitted by:

Sabina Shahnaz - JHU CCP Bangladesh
Nandita Kapadia Kundu - Johns Hopkins Bloomberg School of Public Health
Syed Jafar Raza  Rizvi - JHU CCP Bangladesh
Zoe Hendrickson - Johns Hopkins Bloomberg School of Public Health
Yasmin Siddiqua - JHU CCP Bangladesh
Patrick Coleman - Johns Hopkins Bloomberg School of Public Health

Source

Approved abstract for the postponed 2020 SBCC Summit in Marrakech, Morocco. Provided by the International Steering Committee for the Summit. Image credit: USAID Bangladesh