Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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The Circus of Water

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The Circus of Water, presented in Nicaragua, is a recreational and educational show which aims to raise awareness through drama about the benefits of water and the importance of protecting it as a natural resource. The show's messaging is addressed to children and adolescents and also seeks to influence teachers, parents, and mothers.

This initiative is supported by the Swiss Agency for Development and Cooperation (SDC) in order to increase access to safe drinking water and improve health conditions in rural municipalities of Nicaragua.

The four economically poorest municipalities, El Tuma-La Dalia, Matiguás, San Ramon, and Rio Blanco in the department of Matagalpa were selected for implementation of the circus's work on sanitation and hygienein small schools. These locations have difficulty in access to sustainable water services.

Communication Strategies

The Circus of Water uses comedy to convey educational messages. Through a theatrical production that uses such elements of circus as clowns, magicians, and jugglers, the performers encourage reflection on issues such as handwashing, hygiene, and care of the environment.

 

The work was developed with the support of professional artists and is based on the key messages of water and sanitation programming, with consideration for elements such as local customs and everyday language. In recognition of gender and its role in seeking solutions, the protagonist is a young girl. Scenes illustrate the way in which poor access to clean water affects females in the communities and children. The distance to the water sources and quantity of water that serves the family size are determinants in the time its takes to obtain water, hours that could be freed for employment and study. Keeping waterways clean is another theme of the circus which models community action for keeping them garbage free.

 

The strategy includes the design and publication of the book "The Blue School", a didactic material that expands the situations presented on stage. Under the auspices of the project, three thousand copies were given to the Ministry of Education for distribution to schools in the municipalities.

Development Issues

Children, Education, Natural Resource Management.

Key Points

In Nicaragua, the Circus of Water is part of the Blue School model promoted by the SDC in coordination with the Ministry of Education (MINED). This model includes the development of designs for potable water, toilets, sinks, and troughs in selected schools and the development of gardens in selected schools, among other activities.

 

Partners

 Swiss Agency for Development and Cooperation (SDC), AGUASAN

Sources

AGUASAN and UNops website, March 5 2015 and April 20 2015, respectively.