Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Community Dialogue to Address Antibiotic Resistance in Bangladesh: Research Intervention

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The community dialogue approach (CDA) is a community engagement approach that aims to trigger individual and social change in communities for improved health outcomes in low-resource settings. Drawing on this approach in an effort to combat the spread of antibiotic resistance, this intervention was implemented in the catchment area of 5 community clinics in Comilla district, Bangladesh, between April and October 2018. Its feasibility and acceptability were assessed with the help of routine monitoring and evaluation data, as well as qualitative research with community members, volunteers, supervisors, practitioners, and policymakers.

Communication Strategies

On the CDA, community-based volunteers facilitate regular community meetings to explore how a health issue affects the community, identify solutions, and decide collectively how to address the issue. The approach is embedded within the health system to provide technical oversight and supportive supervision to the volunteers, as well as strengthen care seeking. It also seeks to link with community structures to increase acceptability and mobilisation of resources.

Key stakeholders at policy, health system, and community levels were engaged throughout the process of developing the intervention, which was shaped by a mixed-methods design that involved: reviewing community engagement approaches in low- and middle-income country (LMIC) settings; conducting exploratory research; drawing on appropriate social and behaviour change theories; and applying lessons learned from the research team's experience with training community healthcare providers and implementing the CDA intervention.

In the study area, 55 Community Dialogue volunteers were selected by the communities and then participated in a 3-day training on the appropriate use of antibiotics, as well as on basic communication and facilitation skills. The volunteers were equipped with a flipchart containing images illustrating key messages. The flipchart was designed to stimulate discussion among the community and encourage the sharing of stories and experiences. To embed the Community Dialogues within the health system, the volunteers were supervised by community support groups linked to the network of community clinics.

With the help of community leaders, Community Dialogue volunteers were tasked with organising and hosting regular meetings in their community. Each meeting was open to the entire community and included a general overview of antibiotics and antibiotic resistance before focusing on a more specific topic, such as the difference between antibiotics and other medicines.

Development Issues

Health

Key Points

The spread of antibiotic resistance has been cited as a critical threat to global health, food security, and development. The World Health Assembly's global action plan to tackle antimicrobial resistance recognises the urgent need to improve understanding of antimicrobial resistance at community level. For example, the general public can help combat antibiotic resistance by preventing infections, using antibiotics only when prescribed by a health professional, completing the full prescription, never using leftover antibiotics, and never sharing antibiotics.

Over the course of the study, 446 Community Dialogue meetings were conducted. Decisions documented by communities included not buying antibiotics without a prescription, visiting the community clinic if unwell, and encouraging handwashing among community members. A major challenge observed was volunteers' ability to facilitate rather than dominate community dialogue meetings and encourage active participation. Observations also highlighted the need to reinforce some of the key messages in regular feedback meetings with all volunteers to ensure they are communicated correctly.

Partners

Nuffield Centre for International Health and Development, University of Leeds, ARK Foundation, Malaria Consortium. Donors include: Economic and Social Research Council, Higher Education Funding Council for England

Sources

Community Dialogue to Address Antibiotic Resistance in Bangladesh [PDF], submitted by Michael Haydock to The CI's Health Communication Network on October 1 2019; and email from Christian Rassi to The Communication Initiative on October 22 2019.