Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Community Led Total Sanitation (CLTS) Training in Ethiopia

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This sanitation programme, developed by Plan Ethiopia in 2007, was designed to promote good sanitation behaviour and eliminate the practice of open defaecation in Fura Kebele village in Ethiopia. The project utilised community-led total sanitation (CLTS) - an approach that aims to mobilise communities to identify their problems and work out their own solutions to improving sanitation and hygiene behaviour.
Communication Strategies

The approach involves training a number of local people in CLTS principles and methods. This is followed by field exercises where participants have the opportunity to work with communities from different villages on the issue of open defaecation. Trainers invite communities to a participatory workshop, where participants identify common areas of defaecation, calculate the amount of faeces produced by the community, examine what happens to the faeces (i.e. how it gets into their water and food sources), discuss the dangers of not having good sanitation practices, and receive information about how to build latrines with locally available materials.

Trainers found that each step in the process contributes toward empowering the community, and triggering and provoking action in sanitation. Participants are encouraged to develop their own solutions simply because they are good for the community, without depending on an outside organisation for resources. The workshop is designed to allow participants to hold their own discussions on the issues and decide when and how to proceed. Communities also devise their own slogans to promote good sanitation practices and their own enforcement methods. For example, one community's solution to deter open defaecation was to make anyone caught defaecating in the open carry their own faeces to the nearest latrine. Finally, a celebration to declare Fura Kebele open-daefecation-free was held where poems, drama, and choral songs condemning open defaecation and promoting safe sanitation and hygiene behaviour were presented by community members. Certificates were awarded to the health extension workers, village health communicators, community natural leaders, and community members who worked to end open daefecation in Fura.

Development Issues

Health, Sanitation.

Key Points

According to the organisers, open defaecation is a major contributory factor to the high incidence of diarrhoea in the country, which causes 46% of childhood deaths.

Sources

Plan website on September 11 2008 and November 23 2009.

Teaser Image
http://www.comminit.com/files/ethiopia-water-large.jpg