Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. You can also follow the QR Code: https://redcap.link/CommunicationInitiative2026

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The CORE Group Polio Project India Sharing of Experiences with Polio Program, Government of Afghanistan, Kabul

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Affiliation

CORE Group Polio Project (CGPP) India

Date
Summary

This presentation (and associated trip report) shares insights about how India eliminated polio. It was delivered by Mr. Jitendra Awale of the CORE Group Polio Project (CGPP) India to the Government of Afghanistan and the United States Agency for International Development (USAID) on a June 6-13 2013 exchange visit to share lessons learned.

In opening slides, Mr. Awale maps out the high-risk areas in Uttar Pradesh (UP) that the Social Mobilization Network (SMNet) covers and shares other statistics indicating how polio Supplementary Immunisation Activities (SIAs) have helped to wipe out polio in India. He explains the progress by pointing to partnership - one element of which is the collaboration between CGPP and the United Nations Children's Fund (UNICEF) on communication strategies. Political commitment and strong government ownership at all levels are amongst the other strategies behind India's success that Mr. Awale highlights.

Mr. Awale discusses communication-related challenges, such as community resistance that grew in Western UP in 2001. Hindu and Muslim mothers heard rumours and concerns about the oral polio vaccine (OPV), such as the belief that polio immunisation led to impotency and/or was part of a family planning programme. In response, UNICEF and CORE set up the SMNet, which included community mobilisers selected from the same communities to overcome resistance and sustain community participation for polio eradication and routine immunisation (RI).

Amongst the elements that Mr. Awale feels contributed to the success of the polio programme in India is improved SIAs. He explains that vaccination booths, which are organised on a Sunday, are decorated to give them a festive look. Meanwhile, vaccination teams visit each and every house Monday through Friday. Then, houses with unvaccinated children are revisited on the following Monday. The entire process of following up is described, including finger marking and classification of reasons why each child has remained unvaccinated. Mr. Awale notes that analysis of "resistance" had led to the development of negotiation strategies (as opposed to an instructive approach). This has spawned a focus on skill-building in the area of interpersonal communication (IPC) for vaccinators and community mobilisation coordinators (CMCs), each of whom covers 400-500 houses. They undertake activities such as visiting pregnant women and presenting them with a "congratulation card" when they give birth.

Other elements described here are health camps, children's rallies, intensive engagement with religious networks, and efforts to reach migrants, mobile communities, and all of those in hard-to-reach areas. As part of some of these activities, CMCs have conducted IPC sessions on the importance of polio vaccination and RI.

In addition to outlining recent innovations and research by the India programme, such as the use of mobile technology, Mr. Awale's closing remarks describe the legacy of India's polio programme, highlighting features such as strong ownership by the government at all levels, partnership (each organisation complementing each other's capacities), the SMNet and community involvement it implies, and community empowerment to ask for their rights. Yet, he stresses that the job is not yet over, emphasising the importance of maintaining civil society involvement in eradicating polio.

Click here to access the 64-slide PowerPoint presentation in PDF format.
Click here for an associated 5-page trip report by Mr. Awale in PDF format.

Source

Emails from Ellyn Ogden and Jitendra Awale to The Communication Initiative on June 16 2013 and September 16 2013, respectively.