Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Creating a National Evaluation Framework on Gender Violence: White Ribbon Canada

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"In October 2013, White Ribbon Canada began coordinating a National Community of Practice (NCoP) composed of organizations with projects funded by Status of Women Canada's 'Working Together: Engaging Communities to End Violence Against Women and Girls'. Together we continue to foster a National Community of Practice focused on sharing lessons learned, challenges and enabling factors in engaging men and boys for gender-based violence prevention."

This Canadian NCoP has brought together nine partner organisations to develop a national evaluation framework (NEF) to identify shared results across their programmes and to provide an evaluation resource tool on gender-based violence prevention and engaging men and boys. [See Related Summary for more on the NEF.]

Communication Strategies

Through quarterly web conferences, White Ribbon brings together Canada-based non-governmental organisations (NGOs), some based in provinces, some working nationally, to form the community of practice. The group collectively agreed upon shared values and principles as a basis for developing the NEF, and participation in the project.

  • "Foster... accountability: Crucially important are the ways in which accountability is built and fostered between pro-feminist men's initiatives and women's networks...."
  • Seek to ensure "[g]irls and women's safety and security: Evidence-based and demonstration of gender equitable attitudes and behaviours in boys and men is critical to ensure efficacy of our programs. Showing positive impacts amongst boys and men is also important in building accountability with women's organizations."
  • Frame "[w]ork with men and boys...as complementary to work with women and girls, not as a replacement. While it's important to ensure adequate resources are earmarked to support that work, those resources should not be at the expense of programs for women and girls. Furthermore, male engagement initiatives should be done in collaboration with women's organizations and networks."
  • "Acknowledge the accomplishments and continued work by leading women activists and women's organizations in the gender-based violence sector."
  • "Affirm a diversity and intersectionality approach when exploring gender. We need to explore and celebrate all gender identities and understand the cross-cutting nature of race, class, ability, age, sexuality on our experience of gender."

 

An initial evaluation needs assessment was conducted with partner organisations to inform the development of the framework. The process continued with a literature review of evaluation reports and efforts within the sector to identify: indicators, outcomes, promising practices, recommendations for future evaluation work, and theories of change. A set of outcomes was consolidated for developing indicators; a diagram was created profiling eight core outcome areas across four levels of capacity. The initial draft was sent to partners to identify outcomes that most resonated with their work, and two rounds of nationwide site visits were held to gather feedback. A revised version was then sent for feedback, and a third version, edited for simplifying language, was sent for comment and finalisation.

 

For those interested in learning more about using the national evaluation framework, please visit University of Western Learning Network to RSVP for a webinar being held on January 21 2016.

Development Issues

Gender, Women

Key Points

Challenges in developing the document involved organisational diversity that included geographic diversity and the range of populations served. Organisations included those that are youth-focused, women-focused, and men-focused, as well as broader community-based organisations.

Partners

Alberta Council for Women’s Shelters (ACWS), Broadway Neighbourhood Centre, Centre d’accueil et d’accompagnement francophone des immigrants du Sud-Est du Nouveau-Brunswick (CAFI), Changing Ways, Chrysalis House Association, Les EssentiElles, Nova Vita Domestic Violence Prevention Services, Pauktuutit Inuit Women of Canada, and Students Commission of Canada

Sources

Emails from Kate Bojin to The Communication Initiative on October 6 2015, October 9 2015, and December 16 2015, and Preventing Violence against Women and Girls through Male Engagement: Exploring a National Evaluation Framework, October 8 2015.