Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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The Drum Beat 588 - Communication and Change News and Issues

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588
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This issue includes:

 


 


MATERIALS
 

 

1. Stories of Mothers Saved
Created as part of an initiative organised jointly by the White Ribbon Alliance for Safe Motherhoodand the United Nations Population Fund (UNFPA), Stories of Mothers Saved is a collection of individual stories of women who did not die needlessly in pregnancy or childbirth - due to a key action taken by her, her family, the community, a health worker, a political leader, or others. It is an online resource featuring stories that highlight what works and what must be done at all levels: from saving money to attending a well-equipped and staffed facility because the government prioritised maternal and newborn health.

 


2. Virtual Statistical System (VSS)
VSS is an online resource developed by the World Bank for: national statistical offices, other data producing agencies, and data users, including policy makers, academics, students, or anyone who wants to know more about official statistics, including the elements of a publication and dissemination strategy. It provides information on how effective statistical systems/organisations operate, as well as a knowledge exchange for users of statistics and access to multiple eLearning training modules.

 

3. Priorities for Local AIDS Control Efforts (PLACE): A Manual for Implementing the PLACE Method
This manual outlines in detail how to carry out a method called Priorities for Local AIDS Control Efforts (PLACE), which is a "rapid assessment tool to monitor and improve AIDS prevention program coverage in areas where HIV transmission is most likely to occur." It is designed to provide strategic information to prevention programmes based on the unique features and contexts of local HIV transmission networks. The process involves identifying gaps in current prevention programmes, enhancing the local use of these findings to improve programme delivery, and monitoring programme coverage over time.

 



4. Localisation, Participation and Communication: An Introduction to Good PGIS Practice [Video]
From October 2010, this 25-minute educational video documentary introduces the practice of participatory spatial information management and communication in the development context. It has been designed to introduce development practitioners (technology intermediaries) to the practice of demand-driven participatory geographic information systems (PGIS).

 



5. Building the Change Puzzle: A Toolkit for Organizational Change
Created by the Bangladesh arm of the international humanitarian organisation CARE in 2005, this toolkit for organisational change sets out the major aspects of the change process, provides tools for implementing the desired changes, and shares lessons learned from a CARE country office that is in the process of undergoing a major organisational transformation. Its premise is that organisational change is difficult - both because most people find change scary and confusing, and it doesn't happen in a vacuum - but it is not impossible.

 

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C-Change Provides TA to the Voluntary Medical Male Circumcision Programme in Kenya to Reduce HIV Risk

 

C-Change is supporting the Voluntary Medical Male Circumcision (VMMC) programme of the Government of Kenya (GOK) -  It has provided technical assistance in social and behaviour change communication (SBCC) to the National Taskforce on VMMC with the goal of creating demand for VMMC and reinforcing that, while MC reduces HIV risk for men, it does not prevent HIV, and, therefore, it is important to continue HIV prevention practices. 

C-Change created a 10-minute video with an engaging football theme (field-tested during the World Cup) to be used in Nyanza province by peer outreach workers at clinics and community events. The project also developed posters, fact sheets, and pamphlets for the intended audience of Luo men, ages 20-35 and their influencers, such as health care providers, community mobilisers, business and faith leaders, and community elders. C-Change continues to support the GOK by developing additional tools for VMMC on coalition building and media outreach.

The VMMC Communication Toolkit, including the video, is available for download on C-Hub.

 

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EVALUATIONS

 



6. Training Journalists to Report on HIV/AIDS: Final Evaluation of a Global Program
by Jon Cohen, Laurie Zivetz, and Mia Malan 
This September 2008 report evaluates Local Voices, an initiative launched in 2002 by the United States (US)-based Internews Network to train journalists in developing countries how to improve and expand their coverage of HIV/AIDS. As detailed here, the Local Voices model introduces journalists to the programme through an intensive 5- to 7-day workshop that focuses on their medium (print, radio, or television) and then attempts to build long-term mentoring relationships with trainees by frequently contacting them and inviting them to advanced workshops and roundtables.

 


7. Moving beyond the "Lump-Sum": A Case Study of Partnership for Positive Social Change
by Anne Bunde-Birouste, Nicholas Bull, and Brad McCarroll 
This December 2010 paper examines the foundation of an integrated sport programme for positive social change and health promotion. It presents a case study of the relationship between a corporate sponsor (JP Morgan) and a community-based health promotion/social change organisation (Football United) in Australia. The paper articulates the various issues that arise in management of such a programme and the involvement of sponsors in its operation, specifically dealing with themes of corporate partnership and capacity building in the context of corporate social responsibility towards social change.

 


8. Endline Study for Community Led Initiatives for Child Survival (CLICS): Final Report
This January 2009 evaluation explores India's Community Led Initiatives for Child Survival (CLICS) programme, which was implemented by the Department of Community Medicine (DCM) and the Aga Khan Foundation (AKF) India, with support from the United States Agency of International Development (USAID). The programme aimed to build the capacity of the community to develop, manage, and achieve ownership of the village-based child survival and health services. To achieve this goal, a mix of social mobilising, social franchising, community ownership, and cross-cutting, issue-based strategies was implemented to reach children under the age of 3, women in the reproductive age group, and adolescent girls in 67 villages.

 

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NEW FILM: To Educate a Girl

 

Commissioned in 2010 by the United Nations Children's Fund (UNICEF) and the United Nations Girls' Education Initiative (UNGEI), "To Educate a Girl" is a documentary showcasing efforts to achieve equal access to education for girls by 2015. The film delves into the lives of girls living in Nepal and Uganda, both countries struck by poverty and emerging from wars, and showcases the challenges these girls face daily - from early marriage and child labour to personal sacrifice and the inherent limitations associated with being born a girl.

"To Educate a Girl" premiered on June 22 on ViewChange.org - For future broadcast dates, please see LinkTV.org or, to view and share (embed, tweet, Facebook, blog) the film, click here to watch the full show.

 

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EXPERIENCES

 



9. Alternative Broadcasting for the Empowerment of Migrant Workers - South Asia, South East and East Asia
With the support of the World Association for Christian Communication (WACC), the Asia Pacific Mission for Migrants (APMM) carried out a 12-month project to address the limited accessibility and lack of capacity of migrant workers in disseminating information - especially related to their socio-economic and cultural rights, working and living conditions, and analysis of national issues in their respective countries. The project used information and communication technologies (ICTs) and printed materials in an effort to empower migrant domestic workers, especially women, and as a way of advancing their rights - not only in the host communities but also in their home countries. 

 


10. Utafiti in Coastal Kenya
The KEMRI (Kenya Medical Research Institute)/Wellcome Trust Research Programme conducts interdisciplinary research covering clinical, basic science, epidemiological, public health, and social and behavioural research on major childhood and adult diseases in Kenya. In response to a gap in understanding of research between scientists and the communities who participate in the research, the Programme has developed and implemented a new approach to community engagement-based on action research and participatory processes. This approach is termed Utafiti which is Kiswahili for "investigation." The researchers began by seeking community views on engagement strategies.

 


11. ENGAGINGMEN.NET - Global
Launched in November 2010, ENGAGINGMEN.NET is an interactive website for people around the world who are committed to gender justice and ending violence against women. It is designed for practitioners, policymakers, academics, and all who are interested in working with women and men in partnership for gender equality and addressing the negative consequences of unequal power relationships. Engaging boys and men is a strategy that is central to the content of this site, but the ultimate goals are gender equality, peace, and justice.

 


12. Palestinian Center for Communication and Development Strategies (PCCDS) - Palestinian Territory
Established in 2005 and based in Hebron, PCCDS works to enhance the role of youth and women in the community in order to enable them to face and defeat poverty, unemployment, and violence. Operating within all the governorates of the West Bank, the Center's strategies include empowerment of grassroots institutions, capacity building, community development, and defence of human rights.

 


13. Out My Window: Interactive Views from Global Highrise - Global
Out My Window is a 90-minute documentary about migration and globilisation that is delivered on the web, using 360-degree technology. It is part of Canada's National Film Board (NFB) initiative HIGHRISE, a multi-year, multimedia, collaborative documentary project about the human experience in global vertical suburbs. The concept of this project is to use documentary as an attempt to "help re-invent our cities at their edges....based in intensive community collaboration, married to an international vision for what documentary can be."

 


14. Haiti Exchange - Canada, Haiti
Implemented by the Panos Institute of Canada, this initiative extended an earlier photography project that was designed to explore the experience of HIV/AIDS through a "commonalities" lens that clarifies the shared human impacts and community responses in seemingly antithetical environments: Port-au-Prince, Haiti, and Vancouver, Canada. Moved by the belief that imagery (rather than statistics) has a key role in shifting attitudes and breaking down prejudices, in 2006 Panos produced AIDS in Two Cities. The goal of this follow-up project was for Port-au-Prince non-governmental organisation (NGO) activists to share insights and knowledge with their Canadian counterparts.

 


15. L'Equipe (The Team) Radio and Television Series - Cote d'Ivoire / Ivory Coast
Launched in 2008, L'Equipe (The Team) is a radio drama and television series broadcast in Cote d'Ivoire that is designed to shift the way that Ivoirians think about their neighbours and themselves. Produced by JNB Productions and Search for Common Ground, the series dramatises cooperative ways of overcoming ethnic, religious, and socioeconomic divisions, reflecting on the desire of all Ivoirians to live together in peace. The series is a local adaptation of a multi-national television drama initiative, The Team, which is designed to use sport as a unifier to transform social attitudes and diminish violent behaviour in countries dealing with deeply rooted conflict.

 


16. Fired Up - United States
This network of videographers, editors, and journalists reports from the frontlines of the youth climate movement and disseminates information through a virtual newsroom. The information and communication technology (ICT) initiative harnesses dynamic advances in digital communications and new media, creative social entrepreneurship, and existing youth media to build a media network focusing on climate change issues.

 

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 Advertise Your Vacant Job Posts through The CI

 


The CI provides immediate access to 75,000 people in the network and these people often pass job opportunities around their networks and contacts. You can immediately post your jobs (within an online payment system) click here or contact [email protected] for assistance.

 

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The Editor of The Drum Beat is Kier Olsen DeVries.

Please send additional project, evaluation, strategic thinking, and materials information on communication for development at any time. Send to [email protected]

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