Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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The Drum Beat 544 - Top 5s

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544
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This issue includes:

 


 

 

One central principle of The Communication Initiative (CI) process is that it is you - the person accessing and utilising the knowledge on The CI websites - who decides what is most important, relevant, and valuable to you in your context and for your strategic priorities. What is required and valuable for someone working on community decision-making access for citizens in a barrio in Cali, Colombia is likely to be very different from that required by someone in a small organisation working on micro-economic development in rural Malawi or from that required by a policymaker/funder within a major bilateral agency in Europe.

 

However, there is an equally important principle: to draw some overall conclusions about the knowledge, ideas, and analysis that have the most overall value or "currency". There is a natural interest in and inherent need to hear what people in a community regard as the most valuable or the "best" to use.

 

Reconciling these two principles is difficult. They come from very different perspectives. 
 

 

Related to the leading or "best" added-value knowledge, The CI strategy has revolved around two processes:

 

a) Building a "top knowledge" process through Page Ratings and Reviews submitted by CI network members, and

b) Complementing that process by highlighting the knowledge summaries most frequently accessed/visited by network members and others.

 

This issue of The Drum Beat focuses on those two processes and their collective and ever-changing results, with a focus on the Global CI website and our theme sites.

 

 


 

 

RATE AND REVIEW KNOWLEDGE

 

 

For each page on The CI websites, you may submit 5-star ratings and comments in answer to the question, "How useful did you find the knowledge and contacts on this page to your work?"

 

We have received over 23,000 comments, along with over 60,000 page ratings, since opening the pages of The CI websites for review in late 2002. These ratings and reviews offer a representative field assessment of peer knowledge. Many of the comments indicate the value of programming experiences, impact data, etc., and make reference to whether the information is helpful or not in improving the quality of the reviewer's work. For individual pages, the average rating is highlighted by stars, and the comments are visible at the bottom of each page.

 

You may rate and comment anonymously by clicking on the appropriate number of stars and by filling in the comment form along with the "Captcha" code at the bottom of the form. Or you may log in and comment as a registered network member, enabling other network members to know more about you and to potentially engage in conversations through The CI websites.

 

Each different CI WEBSITE (for example, Media Development Theme Site) and each different KNOWLEDGE SECTION within each CI website (for example, the Evaluations section within the Polio Theme Site) displays the TOP 5 PAGES BY PAGE REVIEW. The list will be different for each website and each section within a website. As you and others within the network rate and review the additional knowledge on the websites, the ratings will shift, and the Top 5 will shift accordingly.

 

 

TOP 5 PAGES by RATING

 

Each WEBSITE (for example, the Early Child Development Theme Site) and each KNOWLEDGE SECTION within each website (for example, the Experiences section within the HIV/AIDS Theme Site) lists the Top 5 pages, by rating, for that website or section in the lower left portion of the page.

 

The ratings are cumulative, so: The more ratings received for each page, the higher or lower that page will be within the Top 5s.

 

For example,

  • The top-rated page within the Change Theories section of the HIV/AIDS Theme site has had 73 rating/reviews and has an average rating of 4.14 stars. 
  • The top-rated page within the Planning Models Section of the Democracy and Governance Theme site has had 110 ratings/reviews and has an average rating of 4.77 stars.

 

And specifically, 

 

For the Top 5 Pages by Rating OVERALL for each CI website, see the lower left portion of the following pages:

 

Global CI

Democracy and Governance 
 

Early Child Development 
 

Fragile Contexts and State Building

HIV/AIDS 
 

Information and Communication Technology for Development (ICT4D)

Media Development

Natural Resource Management (NRM)

Polio 
 

 

 

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FOCUS ON POLIO COMMUNICATION

 

As part of its polio programme funded by USAID, The CI has recently coordinated the publication of a supplement in the Journal of Health Communication which focuses on health communication lessons from the polio experience.

 

The papers include:

 

 

 


 

 

POLIO LESSONS DISCUSSION

 

CI's Polio Communication Forum is hosting a discussion related to the Journal of Health Communication supplement Health Communication: Polio Lessons. We hope you can join us and some of the authors of the papers in a discussion which will start with the question "What, if anything, does the polio communication experience have to teach about health communication?" and then go where the conversation leads.

 

If you haven't yet joined the forum, please take a minute to follow the link above and register. Once registered, you will be able to participate fully online and will be able to receive email updates (if you so choose) whenever someone makes a comment. If you have registered, we look forward to your contributions!

 

 


 

 

Please VOTE in our NEW Polio Poll!

 

 

Do you feel the polio experience has a lot to teach us about health communication?

 

 VOTE and COMMENT  click here.

 

 

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THE MOST VISITED CI KNOWLEDGE

 

If you see something of interest to you in an issue of The Drum Beat or one of the DB Click e-magazines, go to the more detailed summary on The CI website in order to read more about it! Each time you visit a page on The CI websites that is of interest to you, we count that someone (we won't know WHO - no privacy issues here!) has visited that page, as well as how long you stayed on the page reading it, and when you "clicked" out of it.

 

By collecting this data, we are able to gather a good sense of what knowledge and interactive features are most interesting to you and what kinds of knowledge you might want us to focus on in the future.

 

 

TOP 5 PAGES by VISITS

 

Each CI WEBSITE (for example, the ICT4D Theme Site) and each KNOWLEDGE SECTION within each website (for example, the Strategic Thinking section within the Democracy and Governance Theme Site) lists the Top 5 pages, by "Most Visited", for that website or section in the lower right portion of the page.

 

Each Top 5 Most Visited listing reflects the past 6 months of network visits; they change periodically as one page surpasses another in number of network visits.

 

For example,

  • The top visited page, overall, on the Early Child Development Theme Site has been viewed 5,551 times in the past 6 months (data retrieved May 26 2010). 
  • The top visited page within the Evaluations section of the Media Development Theme Site has been viewed 3,071 times in the past 6 months (data retrieved May 26 2010).

 

And specifically (at the risk of reinforcing these as the top pages!), 

 

For the Top 5 Pages by Visits OVERALL for each CI website within the past 6 months, see the lower right portion of the following pages:

 

Global CI

Democracy and Governance 
 

Early Child Development 
 

Fragile Contexts and State Building

HIV/AIDS 
 

ICT4D

Media Development

NRM

Polio

 

 


 

 

 

We encourage you to monitor the Top 5 pages by Rating and by Visits in order to gain a picture of what The CI network is currently finding the "best" and most added-value knowledge, for its specific contexts.

 

We also encourage you to further engage in peer review of the information summarised on The CI website. Is the project, publication, article you are reading about helpful to you in your work? Do you agree with its assumptions and conclusions? Let us and the other members of The CI network know by rating and reviewing each page you visit.

 

 

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SBCC SUPPORT AND STRENGTHENING

 



Looking for support or capacity building in your social and behaviour change communication (SBCC) efforts related to HIV/AIDS, family planning, and malaria? Check out C-Change Picks, where you can also access the C-Change Capacity Strengthening Online Resource Center (CSORC).

 
To subscribe to the C-Change Picks e-magazine and receive updates on case studies, evaluations, and resources that will support your SBCC programming and planning, send an email to [email protected]

 

 

 

To subscribe to the C-Change ORC e-magazine and receive updates on SBCC capacity strengthening tools and materials, send an email to [email protected]

 

 

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This issue of The Drum Beat was written by Deborah Heimann.

 

 

 


 

 

The Editor of The Drum Beat is Kier Olsen DeVries.

 

Please send material for The Drum Beat to The CI's Editorial Director - Deborah Heimann [email protected]

 

The Drum Beat seeks to cover the full range of communication for development activities. Inclusion of an item does not imply endorsement or support by The Partners.

 

To reproduce any portion of The Drum Beat, click here for our policy.

 

To subscribe, click here.

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