Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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eBilim Mobile Digital Library Project

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"Bilim" means knowledge in the Kyrgyz language, and "e" indicates electronic media. "eBilim" brings together two important components of this project: locally accessible knowledge and current technology and media. With the aim of minimising the rural-urban digital and knowledge gap, the eBilim vehicle is a refurbished minibus equipped with laptops and a database of over 3,000 text, audio and video educational resources. It also serves as a dynamic platform, assessing and responding to the information needs of 15 remote mountain communities in Naryn, Ak-Talaa, and At-Bashy districts of Naryn province in the Kyrgyz Republic. The project is implemented by the Mountain Societies Research Institute (MSRI) of the University of Central Asia (UCA) with financial support from the Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH (GIZ).

Communication Strategies

The concept of a travelling bus as a vehicle for information dissemination is a tool for reaching marginalised and remote communities and connecting them to locally relevant and up-to-date information. The eBilim vehicle travels on a regular schedule to 10 villages in Naryn and Ak-Talaa districts for one full day each month. The database contains information on a broad range of subjects, including agriculture, education, entertainment, local governance, health, and literature as well as learning resources for teachers and children. This information is available for printing and downloading to USBs, DVDs, cell phones, and MP3 players. In its first year of operation (2014), the eBilim project reached out to 4,646 users (adults and children), a majority of them being high school students, teachers or staff employed in village and sub-district administration.

UCA is also using the eBilim project as a coordinating platform, involving organisations specialised in agriculture, education, local governance, and health in hands-on activities tailored to increase access to practical knowledge and information in remote mountain communities. Through the development of tools for an innovative approach to information and knowledge dissemination, the project intends to test and increase the availability of replicable approaches for engaging remote communities in interactive learning experiences. To that end, eBilim is conducting "information in action" tours in cooperation with partner organisations. The core topics for these tours are: environmental education (energy and climate), farmer field courses and innovative agricultural extension services, and information tour to Jailoo summer pastures.

Specifically, as an example of the latter, by taking into account nomadic traditions of indigenous people in the Naryn region, the eBilim project was adapted to the needs of people and conducted additional extended tours to the Jailoo summer pastures during summer 2015. These tours offered herders and their families access to information and learning opportunities. Open-air film screenings of Kyrgyz movies also took place. By visiting the summer pastures, eBilim extended its access, gaining a new audience, with different information needs.

Development Issues

Education, Environment, Natural Resource Management

Key Points

In Kyrgyzstan, socio-economic disparities between urban and rural areas are considerable, particularly with regard to access to knowledge, information and communication technology (ICT). These disparities are exacerbated in remote mountain areas because of their isolated location. Residents of remote mountain areas have limited access to media, books and other information resources.

Despite the fact that almost all remote mountain communities of Kyrgyzstan have schools and libraries, they are mostly poorly equipped with books and information resources and lack modern technologies. Due to a lack of funds for maintaining buildings, infrastructure, and acquiring new collections, the libraries are poorly visited and hardly perceived as a resource for learning and access to knowledge.

Partners

MSRI of the UCA with financial support from GIZ.

Sources

ICT in Education Newsletter, UNESCO Office in Bangkok, August 31 2015; and Access to ICT in Remote Communities: The eBilim Mobile Digital Library Project, Naryn, Kyrgyz Republic", UNESCO, August 28 2015, BCRWME Knowledge Management Toolbox, and eBilim website - all accessed on June 2 2016.