The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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The effect of training movies on exclusive breastfeeding

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Khayyati, F. and M. Mansouri (2009). "The effect of training movies on exclusive breastfeeding." Pakistan Journal of Medical Sciences 25(3): 434-438.

Objectives: There have been a lot of studies about the interventions affecting breastfeeding, but the efficacy of training and educational movies has not yet been proved. This survey compares the efficacy of training movies versus common method of face-to-face training in health care centers.

Methodology: This was a single blind randomized controlled trail. Participants were selected and allocated randomly. In addition to the routine face to face trainings presented by health workers, the intervention group members got a training movie including important breastfeeding points and the way of doing that. The participants were evaluated by blinded investigator at sixth birth month.

Results: From all samples, 118 mothers (50.2%) were doing exclusive breastfeeding; 7(3%) didn't practice breastfeeding and 202 mothers (85.9%) at least had the experience of 6 months of breastfeeding. There wasn't any difference in exclusive breastfeeding among these two groups (p>0.05). Two hundred twenty five participants (95.7%) did overnight breastfeeding and there was not any significant statistical difference in two groups (p>0.05).

Conclusion: This survey's findings and the conclusion of mentioned facts demonstrate that using training movies alone can not help to increase exclusive breastfeeding and decrease its problems; however face to face training can be very effective and training movies shouldn't replace live and direct counselling.