The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 7 years ago
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Evidence: Digital Globalization: The New Era of Global Flows

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Participating organisations in the Global Alliance for Social and Behaviour Change - Building Informed and Engaged Societies were asked to identify, in their opinion, the 5 most compelling research and evaluation studies that demonstrate the direct impact of this field of work on a major development issue. This was one of the nominees. For the full compiled list, please click here. For the compilation of the key impact data across all research evidence identified, please click here.

Title of paper, article, book (chapter), publication?:

Digital Globalization: The New Era of Global Flows

Name(s) of author(s)?:

James Manyika, Susan Lund, Jacques Bughin, Jonathan Woetzel, Kalin Stamenov, and Dhruv Dhingra

Who published this paper, article, book (chapter) or other publication?:

McKinsey Global Institute

What are the best extracts that highlight the evidence for the impact of a communication for development, social change, behaviour change, public engagement, or informed citizen strategy on a development issue and priority?:

According to the McKinsey Global Institute, digital flows now represent a larger part of gross domestic product (GDP) growth than centuries-old trade in goods. MDI estimates that 543 terabits of data flow across borders every second, where data accounts for US$2.8 trillion of this impact, which is significant for media organizations.

To which development issue does this evidence and impact data relate?:

Democracy and governance, public access to information, media sustainability & viability

To which strategic approach(es) does the evidence and impact data relate?:

Internet governance

What research methodology (ies) was/were used to produce this evidence and impact data?:

https://www.mckinsey.com/~/media/McKinsey/Business%20Functions/McKinsey%20Digital/Our%20Insights/Digital%20globalization%20The%20new%20era%20of%20global%20flows/MGI-Digital-globalization-Full-report.ashx: page 105

What is the URL to access this paper, article, book (chapter) or other publication?:

https://www.mckinsey.com/~/media/McKinsey/Business%20Functions/McKinsey%20Digital/Our%20Insights/Digital%20globalization%20The%20new%20era%20of%20global%20flows/MGI-Digital-globalization-Full-report.ashx

Why was this research evidence found to be useful?:

Has helped us create a more holistic understanding of the environments of and challenges faced by local communities around the world, particularly in terms of creating policy and outreach strategies