Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Examining Barriers and Facilitators of HPV Vaccination in Nigeria, in the Context of an Innovative Delivery Model: A Mixed-methods Study

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Affiliation

Harvard Medical School (Talabi, Gilbert, Fawzi); Massachusetts General Hospital (Talabi, Randall); University of Lagos (Anorlu)

Date
Summary

"...study found that effective awareness is the most important factor associated with the uptake of HPV vaccination."

Human papillomavirus (HPV) has been linked to more than 90% of cases of cervical cancer, which is a leading cause of cancer deaths in women in sub-Saharan Africa. The HPV vaccine has been introduced in fewer than 27% of low-income countries. This study was designed to understand the factors that affect the actual behaviour of individuals who have been offered the HPV vaccine by examining a school-based, low-cost HPV vaccination programme administered by a private organisation in Nigeria (Prettyhealth Care).

Participants were drawn from six schools in the southwest state of Nigeria; four schools were located in Lagos state and two in Ogun state. The mixed-methods convergent study featured a case–control quantitative arm that recruited caregivers of adolescent schoolgirls as cases (those who accepted vaccination) and controls (those who did not accept vaccination). The survey was created using the PRECEDE model, a health promotion model that looks at internal and external factors influencing individuals' behaviours by exploring the predisposing, reinforcing, enabling and policy factors associated with vaccine uptake. The qualitative study involved 10 focus group discussions with caregivers and 6 in-depth interviews with school administrators, vaccination sponsors, and policymakers.

In total, 344 participants (80.9%) accepted the vaccine (cases), while the remaining 81 (19.1%) did not accept (controls). Almost half of the participants (48.4%) only heard of the HPV vaccine after enrolling their children in school. The greatest concern parents had before accepting or rejecting vaccination was safety (65.5%), followed by long-term side effects (21.1%) and cost (6.3%). The study identified two main facilitators to HPV vaccination uptake: convenience and awareness. A key barrier to uptake is lack of accessibility, which comprises lack of affordability and lack of availability of the HPV vaccine. As reported here, school-based programmes that offer HPV vaccinations free of charge or through a subsidised, need-based copayment system stand to overcome many structural barriers to HPV vaccination.

Those with high awareness of HPV vaccination had three times the odds of uptake (adjusted OR (aOR) 2.6, 95% confidence interval (CI) 1.54 to 4.31, p=0.002). Giving HPV vaccines in school was also associated with uptake (aOR 3.1, 95% CI 1.54 to 6.43, p=0.002). Being offered free HPV vaccination was significant in the bivariate analysis (aOR 1.67, 95% CI 1.03 to 2.70, p=0.039) but was marginally significant in the multivariate analysis (aOR 0.63, 95% CI 0.37 to 1.06, p=0.086).

Qualitative themes supported these findings, demonstrating that effective awareness and convenience of vaccination could encourage uptake. For example, the study respondents explained:

  • They were inclined to agree to vaccination when vaccine information came from a trusted source, such as a doctor or nurse (though credible sources could exist outside the medical profession as well).
  • To be effective, awareness must be tailored to the environment. School was considered by participants to be a good place to receive information about vaccines for adolescents, though they acknowledge that this school-based approach may not be applicable to regions of the country where there are many out-of-school children.
  • They were more likely to accept vaccination when they saw other parents vaccinating their children at the same time.
  • The ability to express their concerns, seek clarifications, and receive vetted information in two-way discussions with knowledgeable individuals made it more likely they would accept vaccination.
  • In order to avoid misunderstandings or negative information, it is important for awareness campaigns to deliver communication about the HPV vaccine that is clear, unambiguous, and thorough.

In conclusion, this study emphasises that, in order for awareness of the vaccine to truly affect uptake, it must come from trusted sources and be delivered in a trusted environment. In addition to effective awareness-raising, administering HPV vaccines in school and subsidising HPV vaccination costs can improve uptake.

Source

BMJ Public Health 2023;1:e000003. doi:10.1136/bmjph-2023-000003. Image credit: Sunday Alamba via Commonwealth Secretariat on Flickr (CC BY-NC-ND 2.0)