Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Families Matter Program - Tanzania

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The Families Matter Program (FMP), launched in August 2013, is working to reduce risky sexual behaviour among adolescents by delaying sexual debut, with the aim of reducing HIV infection rates and early pregnancy among school children. The FMP is an evidence based, parent-focused intervention intending to improve parenting skills and family/parent-child communication about risk reduction, sexuality, and other sex-related topics before adolescents (9 -12 year old children) begin sexual activity. It is led by T-MARC Tanzania, in cooperation with the Centres for Disease Control and Prevention (CDC), the Tanzania Ministry of Health and Social Welfare, Human Development Trust, Children and Youth Development Organization (CYODO), and Wanawake Na Maendeleo (WAMA) Foundation.
Communication Strategies

The Government of Tanzania (GoT) has highlighted youth HIV prevention as a top strategic priority, which is reflected in the National Multi-Sectoral Framework on HIV/AIDS 2008-2012. To support this goal, T-MARC Tanzania launched the Families Matter Program (FMP) in Ruvuma and Mtwara regions of the country.

FMP is a community-based intervention designed to provide necessary tools to parents to have effective communication about sexuality and sexual risk reduction with their children; build strong parenting practices; and increase the knowledge and skills of pre-adolescents. FMP recognises that many parents and guardians may need support to effectively convey values and expectations about sexual behaviour and communicate important HIV, STI, and pregnancy prevention messages to their children. T-MARC Tanzania worked with local partners, Human Development Trust, Children and Youth Development Organization (CYODO), and Wanawake Na Maendeleo (WAMA) Foundation, to undertake the following activities:

Information workshop/meetings
As a first step, workshops and meetings are held with leaders/ opinion makers of different key groups of people, such as teachers, religious leaders, youth, Ward Multi-Sectoral AIDS Committees, parents of 9-12 year old children, prominent elders, and ward administrative officers. The community leaders are given an overview of the programme and are allowed to ask questions for further clarification. Once the community leaders are informed and aware of the programme, the process of community mobilisation begins.

Community mobilisation for parents’ recruitment and screening
The FMP team worked with and trained sub-grantees to conduct community mobilisation with parents. The sub-grantees received training on how to conduct community mobilisation, and they worked under supervision and assistance of the regional coordinators. Methods used to mobilise parents were: public address systems (PA), door to door visits, word of mouth, and distribution of invitation fliers through primary school students aged 9 – 12.

Parent training sessions
Two FMP facilitators (one male, one female) worked with parents in groups of 12-18 over a series of five consecutive weekly sessions. This was followed by a booster session offered six months after the completion of the five-week intervention. Each session lasted 2.5 - 3 hours and built upon the foundation laid in the previous session. The 9-12 year-old children attend the fifth session along with their participating parent. By the end of the programme, parents should feel more competent and comfortable in addressing sex issues with their children. The booster session helps to reinforce lessons learned and provides a forum for discussing challenges that they have faced putting their new skills into effect.

Institutional Capacity/Partnership
Working in collaboration with its local partner Human Development Trust (HDT) in Mtwara and Ruvuma regions, the project is also strengthening organisational and institutional capacity of local organisations working in HIV prevention to significantly contribute towards reaching the objectives of the programme.

Development Issues

HIV/AIDS, Children, Family Planning

Partners

T-MARC Tanzania, Centres for Disease Control and Prevention (CDC), the Tanzania Ministry of Health and Social Welfare, and Human Development Trust, Children and Youth Development Organization (CYODO), and Wanawake Na Maendeleo (WAMA) Foundation.