Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

Time to read
2 minutes
Read so far

Ghamai

0 comments

"Radio helps bring doctors into people's homes." - Shabana Mohammadzai, presenter

Featuring a mixture of interviews, drama, and discussion, Ghamai, which means "Jewel" in Pashto, is a weekly radio programme developed by BBC Media Action to help improve children's health in Afghanistan by reaching mothers, in particular, with information. The programme covers issues such as the prevention of polio, measles, and tuberculosis (TB), as well as breastfeeding, nutrition, and dental hygiene.

Communication Strategies

As part of the informational programme, Dr. Noorulhaq Yousafzai, head of Indira Ghandi Children's Hospital in Kabul, answers questions from listeners on a weekly basis. "In rural areas, access to health professionals is limited and for cultural reasons some women in Afghanistan can't leave their house", says the show's presenter, Shabana Mohammadzai. Sadiqa, a housewife from Ghazni province, called in for health advice after gaining permission from her brother to use his phone. "I have a sore throat but my family won't let me go to the doctor...when I heard your programme I became hopeful that I would receive...information about treatment."

Interviews are another component of Ghamai. For example, 24-year-old Sabri Andar, who uses a wheelchair after suffering from polio as a child, told her story on air. She is an adviser for Afghanistan's Ministry of Education and leads the country's National Youth Parliament. The producers hope Sabri's personal story will inspire other people with disabilities; it also allows the show's presenters to talk about how polio is transmitted and how people can prevent it through vaccinations. "When I was a child, war forced my family to flee. I was vaccinated against polio but it was already too late," she said. "I want to be a symbol for people with disabilities that no matter the challenge, nothing is impossible."

To ensure the health and vaccination information is relevant locally, BBC Media Action provides editorial and technical training and mentoring to local radio partners to support them to produce health-related radio content. Four FM local radio stations receiving editorial and technical training from BBC Media Action. One of them is Radio Nargis, an all-women-run radio station in Afghanistan's Nangarhar province. Broadcasting from two tiny studios, Radio Nargis was founded in 2007 to provide guidance to women on their day-to-day affairs. In addition to broadcasting daily programmes on news, health, and women's rights, the station rebroadcasts Ghamai so it can reach local listeners. Laila, a 20-year-old producer and presenter, said that the training has so far helped her produce four programmes to help women prevent child polio, malnutrition, and diarrhoea.

Development Issues

Children, Health, Immunisation and Vaccines, Nutrition, Women

Key Points

According to BBC Media Action, conflict, sparse health services, and common myths - e.g., that vaccinations aren't halal or can cause infertility – have all contributed to Afghanistan remaining one of the few remaining polio-endemic countries. Less than half of children aged 12 to 23 months are fully immunised, and 13% of children are not immunised at all, according to Denise Shepherd-Johnson, who heads up communications for the United Nations Children's Fund (UNICEF) Afghanistan. "One of the ways to make sure parents are aware that the vaccination is safe, effective and free...is via radio."

Partners

BBC Afghan Service, Afghan Education Production Organisation (AEPO), and provincial radio stations: Radio Muzhdeh, Herat; Radio Nargis, Nangarhar; Radio Sabawon, Helmand; and Radio Sole Paigham, Khost.

Sources

"The jewel of Afghanistan", by Sam Waterton, October 21 2016; and BBC Media Action website, October 27 2016. Image credit: BBC Media Action