Health Communication: From Theory to Practice

This is a book for students, public health practitioners, healthcare providers, and other professionals with an interest in health communication. Written by a senior health communication practitioner who is the Founder and Principal of Strategic Communication Resources, as well as an Adjunct Assistant Professor of Public Health at New York University (in the United States, or US), the book draws upon the author's 18 years of US and international experience working with non-profit organisations, corporations, communications agencies, governments, universities, and research laboratories. Step by step, the book outlines the theory, practice, and key action areas of health communication and offers detailed instructions on how to design, implement, and evaluate health communication interventions that would affect health and social behaviour and ultimately help improve public health outcomes.

This book is divided into three parts:

• Part One focuses on defining health communication - its theoretical basis as well as its contexts and key action areas.
• Part Two focuses on the different areas of health communication: interpersonal communications, public relations and public advocacy, community mobilisation, professional medical communications, and constituency relations.
• Part Three provides a step-by-step guide to the development, implementation, and evaluation of a health communication plan.

A comprehensive glossary and two appendices are also included in this book.