Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. You can also follow the QR Code: https://redcap.link/CommunicationInitiative2026

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Hear Our Voices - Practitioner's Toolkit

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Subtitle
Do Adolescent Girls’ Issues Really Matter?
SummaryText

Part of the "Because I am a Girl" project, "Hear our Voices" from Plan International comprises study results presented as a video, a technical report, a summary report, and this toolkit intended to provide a means for collecting "consistent, disturbing illustrations of the most pressing concerns for adolescent girls, giving powerful insights into the issues facing them, in their own words." These tools may be of interest to: international development practitioners working with adolescent girls, monitoring and evaluation specialists, research specialists, and others working in related fields. The kit recommends staff training to use the tools due to questions on issues sensitive to young people, particularly girls ages 12-16.

The "Hear Our Voices" practitioner's toolkit introduces the programme feedback tools used: the Girls Empowerment Star and School Equality Scorecard. "Plan developed the tools to ask adolescent girls and boys about their experiences of girls’ empowerment and gender equality in schools. They are based on 'participatory numbers' methodology [and are] the basis for a major 11 country study in 2013, spanning four regions of the world." The tools contain: key questions and response options; a process summary of a five-step implementation process for quick reference; guidance note with tool discussion prompts and detailed instructions for implementation, documentation, and reporting; observer worksheets for a translation workshop of key questions and response options and for a tally chart to document individual ratings from focus groups to support quantitative data entry, analysis, and reporting on a form to document focus group key themes, high and low scores, and variation in participants’ responses; and the Plan Programme Unit Report Form.

The toolkit advises on use in terms of adaptation of the kit and on ensuring statistical comparability: "To guide the process and ensure coherent management, Plan managed their multi-country study by forming an international study team...[i]n each study country, Plan also formed a short term cross-disciplinary team with expertise in areas such as child protection and participation, gender, monitoring and evaluation, community development facilitation, and programme management. All this has clear budget implications.....Either non-probability (purposive, convenience), or probability (random) sampling strategies can be designed to guide selection of communities, schools and participants. Results from studies with non-probability sample designs cannot be generalized to any wider population other than the study participants. Findings generated using a probability sample design may allow for generalization of results to a wider population. Statistical advice will be needed to achieve this."

Example questions include, for example:
Girls Empowerment:

  • Do girls and boys share household work equally, including childcare?
  • Do girls decide if they get pregnant?
  • Do girls feel safe in this community?

School Equality:

  • Do girls participate in class as often as boys?
  • Are there toilets at school that girls feel comfortable to use?
  • Are girls as safe as boys on their way to and from school?
Publication Date
Languages

English, French, Spanish

Number of Pages

18 pages - Hear Our Voices - Practitioner's Toolkit
15 pages - Girls Empowerment Star
14 pages - School Equality Scorecard

Source

Plan International website, October 27 2014.