Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Heartbeat

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"Unlike other mediums for dialogue, a song can easily be spread across the masses, far beyond the room where it was created. While political and social barriers make most opportunities for face-to-face dialogue, communication, and trust-building difficult, music knows no boundaries."

This Israeli-Palestinian youth ensemble hopes to create dialogue and change through music. Founded in 2007 under a grant from Fulbright and MTV, Heartbeat programmes seek to empower Israeli and Palestinian youth musicians by creating opportunities and spaces for young musicians from opposing sides to work together, hear each other, and amplify their voices to influence the world around them.

Communication Strategies

This initiative is based on the belief that music can be a means to connect people, build trust, and inspire hope, compassion, and respect - especially modern, popular music, which "has long been the voice of change all around the world and a powerful means for youth expression and non-violent action." Music is the tool here to bring together young Jewish and Arab musicians and strengthen their voices in a context in which fights over land rights and basic recognition in the region keep the two groups strictly apart.

 

Heartbeat began by bringing together 12 Israeli and Palestinian high school students for a weekly musical encounter. By listening, playing, and writing music together, the students learned about each other's communities, histories, political views, identities, and hopes and developed new tools for self-expression and social change. On September 21 2008, the United Nations (UN)'s International Day of Peace, the United States (US) Consulate in Jerusalem sponsored Heartbeat Jerusalem's debut concert, which was attended by 300 Israelis, Palestinians, and internationals at the Jerusalem YMCA Theater.

 

Since its inception, Heartbeat has mentored 100 young musicians through retreats and camps. As of March 2014, the group has 25 members, scattered throughout major cities in Israel. Incorporating Middle Eastern traditional sounds with a pop punch, they hope to create music for a larger audience, singing in Hebrew, Arabic, and English.

 

Throughout the school year, a select group of Israeli and Palestinian youth musicians (ages 14-18) meet every other week to explore and create music together. According to organisers, by engaging throughout the year, students deepen their mutual understanding, build trust, and have access to numerous opportunities to amplify their voices - spreading trust across the wider community through concerts, recordings, and music videos. As described here, the ensemble of youth artists has performed across Israel, the Palestinian Territories, Germany, and the United States (US) and in 2014 is traveling from Boston (Massachusetts) to Washington, DC for performances at universities, music venues, and congregations. To cite a specific example of an exchange event, the "Hip Hop Hunda", in May and June 2010, 16 Israeli, Palestinian, and German youth musician, rappers, and poets (ages 16-21) took part in an exploration of the past, present and future. Living and creating music together for one week in Jerusalem and one week in Berlin (Germany), participants of the project explored Hip-Hop and other urban art forms as tools for youth empowerment and social change. Their week in Jerusalem culminated with two performances. In addition, the group recorded a full album of original music, released in late 2010.

 

In 2014, the group will be one of 80 organisations under the Alliance for Middle East Peace pushing to launch the International Fund of Israeli-Palestinian Peace. At a briefing at Congress (in Washington, DC, US), Heartbeat performed to promote person-to-person diplomacy and represent Israeli and Palestinian citizens' voices to Congress calling for less of an effort to fund military efforts and more focus on people-to-people programmes in creating a sustainable, peaceful, just future for that region.

Development Issues

Youth, Conflict

Key Points

Israeli guitarist Guy Gefen says having Israelis and Palestinians working side by side is often viewed as controversial. "Some people get very intense around the idea. They are fearful and they think we are talking about giving rights to one side and taking them from the other." According to organisers, "[f]ear, violence, ignorance and a pervasive lack of trust define the political and cultural reality of the Israeli-Palestinian conflict. Most Israelis and Palestinians have only encountered the other side through televised reports of extremist violence or calculating politicians.  As violence intensifies in this small corner of the world, people retreat to their side, and are too often unable to trust in the humanity of the other.  To break the status quo of separation and violence and to build a future of peace, security, justice, and freedom for all, people on both sides must know the other; they must communicate and understand each other's needs, fears, hopes and shared humanity. People on both sides must be shown tools of change more effective than violence."

 

According to Heartbeat: "Many organizations have formed with the goal of building understanding and peace between Israelis and Palestinians. Many of these organizations focus their efforts on youth....Some of these organizations have utilized specific mediums in bringing together Israeli and Palestinian youth, including basketball, soccer, creative writing, theater, film, photography and music. Until Heartbeat, Jewish-Arab youth music programs exclusively used classical music as the medium for communication and exchange. While a number of popular adult music ensembles featuring Jews and Arabs playing together have existed for years, before Heartbeat, there has never been an organized effort to bring together Jewish and Arab youth musicians through modern, popular music that youth are often most connected to."

 

"Heartbeat's Vision
Heartbeat works to help create a world where all people live freely, with safety, opportunity, dignity, and full equality.

 

Heartbeat's Values
Heartbeat promotes the inalienable human rights of ALL people, including the rights to freedom, equality, safety, dignity and justice. We condemn violence of absolutely any kind; physical, emotional, psychological, structural and beyond. We vehemently oppose the oppression of any group or person by another. As an organization we do not and morally cannot impose the political beliefs and understanding of our leaders upon our youth participants. However, we do everything in our power to expose our participants to the ugly truth of what is happening and enable them to form and express their own opinions."

Sources

"Young Israeli and Palestinian Musicians Band Together to Promote Peace", by Alyssa Estrada and Gilad Thaler, CBS News, March 11 2014; Heartbeat website, March 14 2014; and email from Shoshana Gottesman to The Communication Initiative on March 18 2014.