Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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HIV/AIDS Hotline

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The HIV/AIDS Hotline aims to provide information, confidential and anonymous counselling and free referrals to Ethiopians infected and affected by HIV/AIDS.
Communication Strategies
The hotline provides up-to-date information on HIV/AIDS including voluntary counseling, testing, prevention of mother-to-child transmission and anti-retroviral therapy.

The hotline phone number (952) was pilot-tested in the Addis Ababa area in December 2004 and is be available nationwide. Ethiopia’s AIDS Resource Centre (ARC) operates the hotline. The project organisers hope the hotline would provide an alternative source of confidential and anonymous counselling and support for those infected and affected by the disease. The centre houses the hotline service, where seven full-time staff and fifteen volunteers use modern telephone systems to counsel callers.

ARC serves as a hub for a host of resources and services, such as a multimedia collection, computer terminals with Internet access, audiovisual equipment, and an HIV/AIDS website with searchable databases of local and international HIV/AIDS organisations, materials, news, events and conferences, and funding opportunities.
Development Issues
HIV/AIDS.
Key Points
"Our counselors are trained to encourage callers seeking HIV prevention information to abstain from sex, be faithful to one partner, or use condoms every time they have sex," said Dr. Tadesse Wuhib, CDC's Ethiopia Director. "They also have up-to-date resources on everything from prevention of mother-to-child transmission to anti-retroviral therapy to care and support for those living with HIV."

During the three-month pilot phase, counsellors were closely monitored and supervised to monitor the quality of their work, and support materials were tested and revised as needed. Additional counsellors will be hired and trained as the hotline is available nationwide.
Partners

Ethiopia's HIV/AIDS Prevention and Control Office (HAPCO), Ethiopian Telecommunication Cooperation (ETC), US Centers for Disease Control and Prevention (CDC), US President's Emergency Plan for AIDS Relief, Johns Hopkins Bloomberg School of Public Health's Center for Communication Programs (CCP).

Sources

Kim Martin sent an e-mail to the Communication Initiative on March 10 2005.