Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Hometown Baghdad

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Chat the Planet - an initiative seeking to provide "a new vision of how television, the Internet, and a network of global partnerships can create not only compelling television programming, but a vibrant global community of youth conversation and action" - is continuing to work to bring the world's young people into dialogue with one another in ways that build relationships, break down prejudice, and drive commitment to social change. Hometown Baghdad is an online documentary series created by Chat the Planet about life in Baghdad. It tells the stories of 3 young Iraqis struggling to survive during the war. The series premiered on March 19 2007 and the final episode went live on June 17 2007; all episodes are viewable online as part of this initiative, which also includes news, a blog, and various forums.
Communication Strategies

Hometown Baghdad uses information and communication technology (ICT) to raise awareness, foster empathy and understanding, and spark discussion. Organisers say that, while images of destruction dominate the media (especially in the United States), "the life of the everyday Iraqi is the great untold story." The video series, available for viewing by clicking here attempts to "humanise" what to some might seem an abstract conflict; the videos portray 3 individual stories of young Iraqis struggling to maintain a semblance of life, sanity, and safety as their country descends further into civil war. They include: Saif, a 23-year-old recent college graduate with dreams of becoming a dentist; Adel, an aspiring rock musician whose hopes of forming a band are continually dashed by the violent and dangerous situation in Baghdad; and Ausama, a 20-year-old medical student whose family has been repeatedly threatened and endangered by both American and insurgent forces. (Profiles of the participants are available online).

The production process was fully participatory, in that it was shot completely by young Iraqis. The intention of the filmmakers and subjects was to show the world what Baghdad is truly like, so the 3 youth profiled usually speak English and not Arabic. Organisers explain that "The brave Iraqi subjects and crew risked their lives every time they turned on a camera to make this series. They did it to share their stories with the world; to make sure that the voices of regular Iraqis did not remain unheard." Fady Hadid, Hometown Baghdad Producer, said, "We had to enter one of the most dangerous and disturbed areas in Baghdad several times to shoot with the cast, and we were stopped by the Iraqi army and police several times to search our car and equipment. Sometimes the crew had to stay the night at the cast's houses because they couldn't leave at night."

ICTs are the primary mode for distributing these videos, and for inspiring discussion about the issues raised there. In order to reach as wide an audience as possible, Chat the Planet edited the footage into short-forms and released the videos directly online. The hope was that viewers would pitch in on the distribution effort and send the videos around to friends. In addition to hosting a blog and forums of its own (in which the cast and crew frequently leave comments for viewers), Hometown Baghdad hoped that other blogs would regularly post the episodes. They explain, "We went into this believing that the internet is the world's most powerful distribution system and we were not disappointed. The videos have been viewed millions of times on hundreds if not thousands of different blogs and websites." In the email introducing the project, and on its website, Chat the Planet offered a number of URLs, encouraging young people and others to build momentum and spread the message of tolerance and understanding by discussing the initiative with friends, passing along links to the website/videos, and posting comments/voting on social networking websites like Digg and Reddit.

Development Issues

Conflict, Youth.

Partners

Funded by The Shei'rah Foundation and Cinereach.

Sources

Emails from Benjamin Quinto and Michael DiBenedetto to The Communication Initiative on March 19 2007 and September 8 2008, respectively; and Hometown Baghdad website.

Teaser Image
http://chattheplanet.com/images/_homepage/Saif-Filming-Self.jpg