Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Huddle Up and Make the Call Toolkit

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"Bringing the discussion of how men and boys can address gender-based violence and violence against women and girls to the world of sports is a powerful and positive tool. Athletes at all levels have a lot to say on this issue, and men and boys are eager to discuss."

From White Ribbon in partnership with the Toronto [Canada] Argonauts Football Club, this e-module for athletes and coaches links sports and social change/gender equality. Created with support from Status of Women Canada, it contains information, tools, and resources on gender-based violence (GBV) for students and educators. The model, as explored within tabs in the e-module, involves:

  • Collaborating with women leaders;
  • Understanding that "It's not about shaming. It's about strength."
  • Recognising that some aspects of masculinity and sports culture promote violence;
  • Using team cohesion to work through issues of consent, GBV, and violence against women and girls (VAWG); and
  • Giving men and boys time to consider the complexities of power, entitlement, GBV, and VAWB.

The Huddle Up and Make the Call programme looks to engage students in a number of ways. One section provides tools to plan a season with ideas for activities and student-led initiatives. Several tips are provided on how to positively engage students, athletes, and community members in preventing GBV and VAWG; for instance: acknowledge that GBV affects us all; keep the conversation "safe"; and focus on strengths. Other chapters, which interweave the strategy of community engagement, focus on:

  • Sport as emotion - skills practices include a feelings wheel, safe space activity, exploration of consent, and actions to challenge victim blaming;
  • Off the field - skills practices include recognising GBV, understanding the continuum of violence, and intervening in violence;
  • The fans - skills practices include exploring the balancing act of masculinity, supporting survivors of GBV, and calling out harassment in all its forms.

There is also a glossary.

Source

Email from Kate Bojin to The Communication Initiative on November 16 2016; and White Ribbon website, November 17 2016.