Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Imagining the Future IV (ITFIV)

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This intercultural exchange involved theatre practitioners from the Theatrescience project in the United Kingdom (UK) connecting with those from the Jagriti Theatre in Bangalore, India. Practitioners from the latter company were in residence at the National Centre for Biological Sciences (NCBS) for 4 weeks in 2009; they collaborated with scientists from NCBS and created 2 new pieces of theatre that explored how current biomedical science developments are affecting lives of people in India and the UK. The purpose of this project, which is drawing on various forms of technology to share its experiences and results, is to develop and share a new way of engaging with science, through theatre and performance, in India and the setting up of a new model, in which a large scientific institution and a regional theatre can work together.
Communication Strategies

This initiative drew on live performance - theatre - to spread awareness about scientific advances and scientific research in India on issues such as genetic modification, birth control, organ donation, pesticide pollution, HIV, and inherited diseases.

In the initial phases of the project, the company was invited to access all laboratories, lectures, and presentations, guided by their NCBS project partner, who indicated the research areas which he thought had the most potential to form the scientific bases for theatre pieces. Alongside their own visits to lectures and laboratories, the company invited scientists, researchers, and students to join initial discussions and early rehearsals to discuss how scientific ideas might be dramatically developed. The directors led theatre workshops, which focused on the creation of theatrical metaphors. Scientists also contributed, explaining to the group the neurological relationship between memory and affect, which was an effort to add to the group's understanding of how to make a story emotionally and dramatically effective.

What resulted from the wide-ranging discussions and 11 workshops with theatre writers, directors, performers, writers, and companies, and with science, technology, and arts students were plays titled Amol's Stories and The Clearing. Both shows were performed in the NCBS open-air amphitheatre on February 6 2009; an audience of 150 attended. On February 8 2009, both shows were again presented (after an evaluation session) in the Khincha Auditorium of the Bharatiya Vidya Bhavan cultural centre. Another audience of over 100 attended, this time made up of Bhavan members, students (some from Vidya Niketan School), and the general public. A long discussion was held after the performances concentrating on the process by which the plays had come about, the representation of Indian (as opposed to American/Western) attitudes to post-traumatic stress disorder (PTSD) in Amol's Stories, and the range of invasive species covered in The Clearing.

Development Issues

Health.

Key Points

According to Theatrescience, the ethical, economic, and political debate about biomedical science is keenly felt on a day-to-day basis. Shifting from a Eurocentric perspective, Theatrescience felt a need to explore Indian ideas and to investigate the connections between culture and science on the subcontinent.

Theatrescience was formed in 2002 as a way to explore biomedical science issues through the medium of theatre. It engages audiences and participants in discussions of social, ethical, and political issues relating to biomedical science and develops drama inspired by these issues. It has been supported by the Wellcome Trust since its inception.

NCBS is an affiliate of the Tata Institute of Fundamental Research (TIFR), Mumbai, involved in research in biological spectroscopy, nucleic acid biochemistry, cellular neurobiology, human and population genetics, cellular networks, and cell biology.

Partners

Funded by Wellcome Trust.

Sources

Theatrescience website, November 4 2010.

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