Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. You can also follow the QR Code: https://redcap.link/CommunicationInitiative2026

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Impact of COVID-19 Pandemic on GPEI: Global Consultation

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The Global Polio Eradication Initiative (GPEI) held a global online consultation for communication for development (C4D) staff and others on the impact of COVID-19 on their work, including door-to-door immunisation activities. The context is that the Polio Oversight Board pledged to make polio assets available for the COVID-19 response at global, regional, and local levels. What would this decision, and the accompanying postponement of preventive polio campaigns until the second half of 2020, mean for the GPEI?

It was this question that drew 181 participants (C4D staff, Stop Transmission of Polio (STOP) consultants, and some GPEI partners) and 15 panelists from 58 countries to the consultation. Its objectives were to: (i) reconnect with and support field teams, (ii) ascertain the impact on GPEI operations and sketch out involvement of polio communication teams in COVID-19 response in selected countries, (iii) introduce the teams to available and emerging COVID-19 C4D resources, and (iv) identify technical areas of further C4D support.

As the webinar recording and slides, available below, detail, the session covers:

  • Impact of COVID-19 on polio eradication: Update from GPEI leadership;
  • Efforts to deal with distancing and quarantine: Implications for community engagement, house-to-house campaigns, and shift to digital;
  • Protection of frontline workers ("duty of care" and "do no harm"): Capacity, training, and resources needs;
  • Opportunities to strengthen polio and the vaccine-preventable disease (VPD) immunisation agenda;
  • Country experiences: Mali, Somalia, Afghanistan, Pakistan (along with the C4D COVID-19 surge mission to China);
  • COVID-19 global risk communication and community engagement (RCCE) strategy;
  • Global C4D resources and tools for COVID-19 response (linked to within the webinar slides - see below); and
  • Moderated discussion

During the latter portion of the consultation (verbal discussion), as well as using the chat feature, participants provided insights through polls. Some of the key findings:

  • Staff are personally affected by the emergency, with the majority feeling concerned, challenged, or uncertain about the situation and in need of support - in particular, in the following areas (in order of priority):
    • Community engagement techniques in the context of social distancing
    • Safety and care for frontline workers - standards, protocols, care, and training
    • Strategies for breaking through the COVID-19-dominated public and media discourse
    • Ways of combatting misinformation in digital platforms
    • Rapid social research and tools to collect data.
  • Professionally, this situation is in many ways "uncharted territory"; thus, there is appreciation for continued technical engagement, interaction, and learning as things unfold.
  • There is already an abundance of local knowledge and ad-hoc solutions that field teams are developing as they respond in communities; however, they await guidance and global standards.

The GPEI notes that an overarching and recurring theme of the discussion was the experience of physical (social) distancing and quarantine in the low-income, resource-deprived, and humanitarian context of Africa and Asia. This situation will require the GPEI to work with country teams to adapt, prototype, and co-create viable strategies.

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Number of Pages

35 (webinar slides); 01:37:56 (length of webinar)

Source

Email from Rustam Haydarov and the Polio C4D Global Team to The Communication Initiative on April 9 2020; and Rhizome, April 15 2020. Image credit: GPEI