The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 24 years ago
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Impact Data - Arcandina

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Date
Knowledge Shifts
A pre- and post-evaluation with the control group revealed that students ages 6 to 12 who worked with the Arcandina curriculum in their classrooms for 6 months improved their knowledge of population and environment. For example:
  • Knowledge that water consumption is dependent on population needs and that this is a key problem to maintaining a healthy environment increased from 50% to 75%
  • Knowledge that erosion is due to uncontrolled forestry by human populations increased from 39.1% to 74.5%
  • Knowledge that the destruction of the environment is due to human behaviors increased from 33% to 75%.
Access
Exposure to TV Show:
  • Number of viewers 7 to 12 years old: 87,771 per programme
  • Number of phone calls to the TV show: 8,400 in 6 months
  • Rating among 7 to 12 year old viewers: 16
  • Average rating for the Teleamazonas channel: 6.5.

Other Exposure to Messages:
  • "Trip to the Enchanted Islands" musical: 2,000
  • Quito City Parade: 50,000
  • Children's World Tree Planting Event: 70.