The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

Time to read
2 minutes
Print
a- a+
Published 2 years ago
Last updated 1 year ago
Read so far

Impact Data - Project UMANG

0 comments
Image
Date

"UMANG girls performed better and were relatively better off than non-UMANG girls in education enrollment, which is a critical mediating factor in reducing the incidence of child marriage."

Project UMANG (see Related Summaries, below) is a multilevel programme designed to increase school retention and reduce child marriage in Godda and Jamtara districts of Jharkhand, India. The programme's multilevel approach meant that project activities engaged girls as well as the family and wider community. Girls were engaged at schools and in the community through group sessions and participation in sports activities, men and boys of the community through group sessions, the community in general through street theatre and community radio, and through activation of village child protection committees.

Specifically, the project worked towards the following outcomes: (i) enhanced aspirations of girls to delay marriage, pursue higher education, and seek employment; (ii) enhanced agency of girls to negotiate the timing of marriage and choice of partner, as well as to pursue higher education and seek employment; (iii) positive shifts in attitudes toward gender and marriage-related norms among girls, boys, parents, and the community; and (iv) a stronger system related to adolescent issues that is responsive to the needs of adolescent girls.

Methodologies
The impact evaluation study of Project UMANG used a quasi-experimental approach. A baseline survey was conducted in both programme intervention and control areas in 2019, followed by an endline survey from December 2022 to March 2023. The survey was implemented in four intervention blocks (Godda, Mahagama, Nala, and Jamtara) across two intervention districts (Godda and Jamtara) and in two control blocks in Sahibganj (Barhait and Barharwa). Face-to-face quantitative interviews were carried out with eligible respondents who consented to participate in the survey using a structured quantitative tool. Difference-in-difference (DID) analysis was conducted for key indicators estimates measured at the girls' level using linear regression for continuous outcomes and logistic regression for dichotomous outcomes. DID effect was measured by the interaction coefficient of survey time (baseline and endline) and geographical area (intervention blocks and control blocks) if positive denotes positive programme impact, and negative implies negative effects. The cross-sectional survey gives estimates at the block level. The sample covered for girls 15-18 years was 2,023 at baseline and 2,078 at endline.
Practices

The proportion of girls married before the age of 18 years increased from 10.0% to 17.4% in intervention areas and from 8.5% to 24.9% in control areas. However, the increase was much greater in the control area (16.4 percentage points) than in the intervention area (7.4 percentage points). Also, within the intervention areas, there was a lower prevalence of child marriage (14%) among those who were exposed to UMANG activities compared to a higher prevalence (26%) among those not exposed to UMANG activities. After adjusting for other confounders in the DID regression model, girls residing in intervention areas showed a significant impact of the UMANG programme compared to controls.

The percentage of girls currently enrolled in school/college rose in intervention regions from 51.0% to 55.0% and dropped in control areas from 48% to 41%. Also, there was a substantial difference within the intervention areas between UMANG-exposed girls and those not exposed to the UMANG programme: Girls who stated they were exposed to UMANG programne activity (62%) showed higher enrollment compared to girls not exposed to such activity (38%) at the endline. After adjusting for other confounders in the DID regression model, girls residing in intervention areas showed significant UMANG programme impact compared to controls.

Attitudes

The gender attitude index score increased in the positive direction in the intervention area (53.2 to 54) but moved in the negative direction in the control areas (53.1 to 52.2) between baseline and endline, demonstrating the pathways of the programme impact, which was highly significant.

The child marriage attitude index score increased both in the intervention area (44.1 to 46.5) as well as control area (44.4 to 45.6) between baseline and endline, with slightly greater increase in score in intervention area. Girls residing in intervention areas showed significant UMANG programme impact in terms of their attitude toward child marriages.

Aspirations for higher education by girls decreased from baseline to endline both in intervention (37% to 31%) and control areas (28% to 22%). Similarly, convincing parents for higher education ability by girls decreased from baseline to endline both in intervention (67% to 64%) and control areas (61% to 52%). However, the drop was much more in control areas, and intervention areas did better.

Source

Addressing Child Marriage Through Comprehensive Gender-Transformative Program: Evidence from UMANG [PDF] on June 11 2024. Image credit: Hemlata Verma/ICRW Asia