Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Improving Access to HIV Prevention Messages and Services among Men Who Have Sex with Men

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Population Services International (PSI) launched a peer-education-based programme in 2007 to reach men who have sex with men (MSM) in Lomé, Togo, with HIV prevention messages and products, referrals to appropriate HIV counselling and testing (CT) services, psychosocial counselling, and diagnosis and treatment of sexually transmitted infections (STIs).
Communication Strategies

PSI recruited and trained 17 young men to serve as peer educators and reach MSM with HIV prevention messages and products. Using their social networks, these men are able to reach other MSM to share HIV prevention messages and provide discreet distribution channels for condoms and sexual lubricants.

Peer education activities are complemented by the sponsorship of social activities, such as monthly movie nights. While these events are intended to provide men with an opportunity to socialise in a safe and accepting environment, PSI uses these gatherings to further promote HIV prevention messages and products.

Over time, the peer education component of the programme has adopted new strategies. To reach MSM who are married to women and have children, the programme recruited 3 MSM who are married to women and trained them to share HIV prevention messages with other married MSM. While integrated into the larger peer education programme, these MSM peer educators work very discretely to provide HIV prevention messages and products to a segment of the population that does not openly associate with other MSM.

Since March 2008, PSI has collaborated with a local organisation, Espoir Vie Togo (EVT), to provide mobile HIV CT services to MSM. PSI trained counsellors from EVT in the particular needs of MSM and how best to counsel and support these men. Mobile CT services are offered during social events, including private parties and PSI-sponsored movie nights. These mobilisation efforts highlight the importance of knowing one's HIV status, addressing stigma toward people living with HIV, and reinforcing HIV prevention messages.

Development Issues

HIV/AIDS.

Key Points

In 2006, with support from the Global Fund, PSI conducted a small qualitative study to explore the HIV-related knowledge, attitudes, and practices of young MSM in Lomé. The study found that consistent condom use was low, and most men did not believe they were at risk of HIV infection. This low perception of personal risk was described as linked to a belief among MSM in Lomé that HIV is contracted by having sex with women. Men in the study also reported that stigma was a significant barrier to accessing HIV prevention products and services, such as condoms, water-based lubricants, and HIV CT, and that MSM do not identify with HIV prevention programmes designed for the general population. These findings motivated the project summarised above.

PSI has expanded the reach of its MSM programme beyond Lomé by establishing peer education teams in Kara, Kpalimé, and Aného.

Partners

Support provided by the Togo government, the Global Fund, and the Dutch Strategic Alliances with International NGOs (SALIN) grant programme.