Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Integrated Approaches for the Delivery of Maternal and Child Health Services with Childhood Immunization Programs in Low- and Middle-Income Countries: Systematic Review Update 2011-2020

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Affiliation

Centers for Disease Control and Prevention (Shah, Wallace); Jhpiego, a Johns Hopkins University Affiliate (Morgan); University of Melbourne (Morgan, Beeson, McPake); Burnet Institute (Morgan, Beeson, Peach, Davis); Monash University (Beeson); University of New South Wales Medicine and Health (Peach)

Date
Summary

"Integrated services continue to play an important role in achieving more client-centered services in primary healthcare and progress towards IA2030 [Immunization Agenda 2030]."

Immunisation visits during the first two years of life may provide a platform for increasing the coverage of other maternal and child health (MCH) interventions, particularly in low- and middle-income countries (LMICs). However, integrating services could lead to overburdened health workers and a decreased quality of service, with potential impacts on service coverage and acceptability. To inform global, regional, and country-level strategies with new evidence on the integrated delivery of MCH interventions with immunisation services in LMICs, this group of researchers undertook an update from the last systematic review on this topic, synthesising published and gray literature from 2011 to 2020. 

Among the 16,578 articles screened, 44 met the criteria for inclusion, representing 34 studies, of which 29 were from Africa. The commonly linked MCH services were family planning (24%), HIV diagnosis or care (21%), and malaria prevention or control (21%). Multiple integration strategies were typically used; the most frequently described strategies were the co-location of services (68%), the provision of extra services by immunisation staff (41%), the provision of extra information and/or counseling by immunisation staff (41%), and the provision of extra information and/or counseling by non-immunisation staff (12%).

In general, integration improved MCH service outcomes (76%) and was either beneficial (55%) or neutral for immunisation (35%). For example, among studies that integrated service delivery during immunisation campaigns (n = 3), groups receiving integrated services had significantly higher vaccination coverage for measles and oral polio vaccine (OPV) and significantly higher long-lasting insecticide-treated (ITN) bednet coverage, compared to non-integrated service delivery groups. Integration was sometimes viewed as an opportunity to provide services, especially with the help of community health workers, to areas or communities that are hard to reach, thus expanding the reach of services. These findings support previous observations that the coverage of other health services could be expanded through integrated service delivery with immunisation programmes.

The processes, enablers, and barriers affecting service integration, as described by the included studies, are shown in Table 3 in the paper. Important implementation considerations included: the careful matching of priority populations in service re-design (e.g., the need for co-location); efforts to ensure support from policy, logistics, and information systems; the provision of adequate training and support of staff to avoid overload and to improve motivation and empowerment; clear client communication through multiple channels to improve community understanding and the uptake of integrated activities; and the need to address community concerns (e.g., in scenarios where linked services were potentially sensitive and might involve stigma, such as for HIV diagnosis or care).

The considerations summarised in Table 3 of the paper provide a framework that can be drawn on by planners wishing to promote greater service integration. The synthesis suggests that three key areas determine how easy it is to integrate services, and thus contribute to improved service delivery: (i) whether there is a good alignment of the new linked services' intended population and the need for skills and supplies with the capacities of the service platform already in use for immunisation; (ii) whether investments are in place to adequately support staff in terms of the guidance, training, time, supplies, and workforce needed to deliver the expanded package of care; and (iii) whether clients' expectations (e.g., privacy or timely care) are met and community perceptions are well understood, which can be achieved through formative assessment if necessary. 

In conclusion: "Integrating MCH services with routine immunization can expand linked services and improve immunization coverage. This study has identified key implementation considerations relevant to both childhood and adult vaccination programs. More research is needed regarding costs and client preferences."

Source

Vaccines 2024, 12, 1313. https://doi.org/10.3390/vaccines12121313. Image credit: Julien Harneis via Flickr (CC BY-SA 2.0)