Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Ishraq

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Established in 2001, Ishraq is part of series of interventions for out-of-school girls, 12 to 15 years of age, in 4 villages in the Minya governorate in Egypt. Initiated by the Population Council and Save the Children/United States of America (USA), in partnership with the Center for Development and Population Activities (CEDPA) and Caritas Egypt, the programme works to create safe public spaces for girls and to improve girls' functional literacy, recreational opportunities, livelihood skills, health practices, and mobility. Using sports and outreach, the project is designed to influence social norms concerning girls' life opportunities and to enhance local and national decision-maker support for girl-friendly measures and policies.
Communication Strategies

The programme consists of learning and recreational modules. The latter use sports to develop girls' leadership and decision-making skills. Ishraq also engages parents, adolescent boys, and community leaders, and works with schools and youth centres to provide a sheltered environment for girls. Ishraq collaborators Caritas Egypt and CEDPA provide schooling and other life skills to girls enrolled in the programme.

Caritas Egypt's approach to literacy emphasises active learning centred on dialogue. In the Learn to Be Free curriculum, which is part of the Ishraq programme, teachers introduce an issue by presenting a song, video, or picture to stimulate a discussion. Students explore the topic, define problems, suggest solutions, and then learn to spell and write related words. The core curriculum focuses on Arabic and mathematics. Additional subject areas include learning about health and the environment as well as developing income-generating skills.

CEDPA also emphasises participatory and active learning through New Horizons, an awareness-raising programme tailored for illiterate girls, ages 9 to 25 years. The curriculum focuses on life skills and covers identity, family, and community; girls' rights and duties; reproductive health; nutrition; and the environment. The reproductive health component covers topics such as adolescence, violence, marriage, maternal health, and pregnancy.

Ishraq teachers are called promoters. They are educated girls from participating villages nominated by local community leaders. Classes are held 4 days per week, for 3 hours each day. The classes accommodate the girls' schedules, according to arrangements made with the local institutions hosting programme activities. On two of the four days, girls participate in sports. The first phase of the recreational activities was designed to gain a better understanding of the needs and abilities of the girls. Those observations formed the basis for designing a new, locally developed sports curriculum, launched in February 2002. The new curriculum is designed to teach girls the basic rules and skills of 4 different sports: volleyball, soccer, basketball, and handball. After all 4 units have been introduced, girls select one sport to practice and compete in during the remainder of the programme. Ishraq's aim is to increase girls' participation in sports and help them to develop healthy values and attitudes. Besides providing recreational opportunities for rural girls, the Population Council developed a sports curriculum designed to nurture feelings of self-worth and self-confidence and to ensure that participants have fun in a safe and activity-based environment, acquire skills in a range of recreational activities, learn information and attitudes to help them live safer lives, and make lasting friendships.

Development Issues

Youth, Girls, Reproductive Health, Education

Key Points

According to the organisers, extensive data from the quantitative research show the effect of Ishraq on the girls' educational level, the advantages of an integrated approach, and significant changes in attitudes toward marriage, female genital mutilation/cutting, and family roles. According to the Population Council, the results of this study show that, for illiterate girls on the verge of entering adulthood, intensive programmes can create change. In addition, regular physical activity helps to reduce girls' risk of developing many of the chronic diseases of adulthood, enhance girls' mental health, and reduce the symptoms of stress and depression. Moreover, female athletes tend to do better academically and have lower school drop-out rates than their non-athletic counterparts.

Partners

Caritas, Centre for Development and Population Activities, Ministry of Youth (Supreme Council for Youth), National Council for Childhood and Motherhood, Save the Children.

Sources

Population Council Project website on February 20 2009 and April 9 2010. Photo: Nadia Zibani/Population Council

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