Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Key Correspondents

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"Do you have something to say about health issues? Are things happening in your community that the world needs to know about? If so, the Key Correspondents network would like to hear from you."

Key Correspondents is a network of citizen journalists from Africa, Asia, and Latin America who report the HIV, health, and human rights stories affecting them and their communities. Through their stories, correspondents aim to influence HIV and broader health policy, programming, and financing at a local, national, and international level. The programme is supported by the International HIV/AIDS Alliance (the Alliance).

Communication Strategies

The Key Correspondents (KC) team welcomes people from diverse backgrounds and, in particular, welcomes applications from representatives of groups most at risk of HIV and from people living with HIV (PLHIV). The team is looking for those with enthusiasm to document HIV in their community in order to effect change. New applications for membership are reviewed on a six monthly basis. Click here for details on how to apply.

 

The Alliance assists the network with mentoring, training, and opportunities to be more widely heard. Correspondents receive news about training opportunities. Previous training sessions have seen international media organisations Panos and Internews partner with the KC network to build skills in news journalism, analysis, and multimedia. To build participants' citizen journalism and community action skills further, the initiative provides distance mentoring on the work they produce and keeps them informed about scholarships and competitions. There are opportunities to participate in international conferences, as well as communication and advocacy projects. Correspondents are also subscribed to the KC e-forum, which is part of a larger HIV forum network, and the regular e-bulletin KC Connect. These online communications provide updates on what is happening in community health across the world and what is coming up in the HIV sector on the international agenda.

 

Click here to read a story from one of the correspondents in the Ivory Coast, "Ivorian Soccer Stars Help Raise Issue of Protecting Children from HIV". The story describes a one-month Johns Hopkins Center for Communication Programs TV and radio campaign that involved Ivorian soccer stars giving messages about the importance of couples getting tested for HIV, especially when the woman is expecting a baby. The strategic focus of the campaign, as explored in the KC article, was on engaging men. A video associated with this article may be viewed below.

 

A number of multi-country programmes being run by the Alliance incorporate the work of KCs as a way to advocate for political and social change. The latest programmes are shown in the KC website's advocacy section. For example, as part of the initial stages of the Community Action on Harm Reduction project, in Kenya, a team of people working with people who use drugs have been trained to be KCs. "Each is driven by a passion to be better equipped to tell the stories of people who use drugs, their families and the communities in which they live and the impact that harm reduction interventions are having in Kenya." The overall project involves people who use drugs in the design and delivery of services. It also focuses on developing community action and grassroots campaigns to advance the human rights of people who use drugs. There is a strong focus on building the local capacity of community-based organisations and sharing knowledge about what works.

 

For more information, visit the Key Correspondents Facebook page or communicate with the team on Twitter: @Sarah_Oughton or @theKCteam.

Development Issues

HIV, Health, and Human Rights

Sources

Emails from Sarah Oughton to The Communication Initiative on July 5 2013 and July 17 2013; and Key Correspondents website, July 15 2013.