Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Learning about Living

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Launched in 2007, Learning about Living is an e-learning project designed to educate Nigerian youth about sexual and reproductive health and rights. Based on the Nigerian Family Life and HIV/AIDS Education (FLHE) curriculum, the interactive computer programme is intended to be used in schools, and is accompanied by a teachers’ DVD and SMS question and answer hotline. The programme was developed by OneWorld UK and Butterfly Works, in collaboration with Action Health Incorporated and the Nigerian Educational Research and Development Council (NERDC), with input from Education as a Vaccine Against AIDS (EVA) and Girls’ Power Initiative (GPI), and supported by the Federal Ministries of Education and Health.

Communication Strategies

Learning about Living is implemented in schools and youth centres in Lagos, Abuja, Calabar, and Bauchi states, and was adapted for the Islamic Northern regions. Non-governmental Organisations and government agencies are licensed to use and distribute the programme in school and out of school settings. Learning about Living is designed to work on any regular computer and the One Laptop Per Child equipment.

The electronic adaptation of the Family Life and HIV/AIDS Education (FLHE) curriculum includes factual content presentation in lessons about puberty, body image, family, love, friendship, relationships and society, self-esteem, finding help, communication, personal values, negotiation, decision making, goal setting, assertiveness, sexually transmitted infections, HIV and AIDS, gender roles, diversity, religion, arts, law , media, etc. Informational cartoons are designed to provide information, while activities encourage students to develop and reflect on their own viewpoint regarding these topics. Other activities and the SMS question and answer hotline are designed to build related skills.

The accompanying teacher's DVD is intended to assist teachers with how to run the programme. According to Learning about Living, for the programme to succeed it needs an engaged teacher, but this does not require a sexual health or technology expert, rather the programme is designed to assist teachers to facilitate learning. Many of the lessons can be incorporated into other subjects such as creative arts, English language, physical education, biology, civics or any social subjects.

The educational approach used in Learning about Living is "Participatory Learning," in which the student is central to the learning process with the teacher as a facilitator. The student is given as much space as possible to develop his/her own viewpoint through active experience. The mobile phone service enables young people to text questions or use a hotline for personal help (free of charge) and creates an interactive learning environment.

The Learning about Living strategy is based on the idea that behaviour change is accomplished through a combination of correct knowledge, changed attitudes, and skill building. The student at the end of the day is the only one who can decide for him/herself which choices he/she will make and put into action, and that is why it is so important that this programme is given in a student centered and participatory way.

Content can be accessed from the Learning About Living website after contacting the organisation by email at info@learningaboutliving.org to register for a password.

Development Issues

Education, Sexual and reproductive health, Youth

Key Points

The first independent external evaluation of LaL was conducted in October 2008 and reported that major achievements had been made in all of the core project components. Interest in the concept of Learning about Living led to the possibility of extending and replicating the programme in other countries. The number of SMS’s received from young people exceeded all expectations averaging 50,000 a month.

Partners

OneWorld UK, Butterfly Works, Action Health Incorporated, the Nigerian Educational Research and Development Council, Education as a Vaccine Against Aids (EVA), Girls’ Power Initiative (GPI), Federal Ministries of Education and Health.