Mass Media Campaign HIV/AIDS

This initiative include the use of print materials, drama, live music, radio, music videos, special events, and television. A high access to media by urban youth allowed for television to be used. Popular musicians with varying styles targeted different groups. Television programs targeted the prospective parents group, and comic strips of popular characters were used to target children. AIDS as a threat to children was also used as a powerful method of communicating issues and responses. The messages on the radio were translated into 13 different languages.

Maternal Health, Child Health, HIV/AIDS, Youth.

Mass, popular media considered the best option for Zaire due to very high rates of HIV infection and a large population. The regional capitals are well connected and have good exposure to television and radio making this the most effective method of choice. The message was found to migrate to rural areas from the urban ones.