Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Materials to Support Cancer Patients, Caregivers, and Health Workers - Toolkit

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“No longer a disease of the West, cancer is responsible for one in six deaths worldwide, with about 70 percent of cancer deaths occurring in low- and middle-income countries according to the World Health Organization. But in these countries, with so much focus on communicable diseases, cancer has gotten little attention, stoking fear and misinformation that can often delay diagnosis until it is too late.”

This toolkit features educational materials from Ethiopia, Kenya, and Uganda that are designed to help patients and caregivers cope with cancer. They were produced by the American Cancer Society (ACS) and the Johns Hopkins Center for Communication Programs (CCP) in partnership with the Ministries of Health and key cancer stakeholders in the three countries. The materials are geared at those who have already been diagnosed and their families, and they directly counter the misconceptions found in each country, e.g. that cancer is caused by witchcraft, that it is contagious, that a biopsy spreads the cancer, and that radiation therapy burns a hole in the body.

The materials - which include booklets and educational flip charts for health workers to use when talking to patients - were adapted from materials developed by the ACS.  In order to adapt them to the contexts in Ethiopia, Kenya, and Uganda, research teams held focus group discussions and in-depth interviews with health care providers, cancer patients, and caregivers in each country to determine general knowledge about cancer and treatment, and to understand why cancer diagnoses often comes so late. They found significant knowledge gaps, widespread misconceptions and stigma, and lack of community support for patients living with cancer and their families.  The materials, and the process used to develop them, are presented in this toolkit to guide similar efforts in other countries:

The toolkit offers the following:

  • Guidance on how to use the research-based P Process  to develop cancer education materials;
  • All the cancer education materials - a patient booklet, a caregiver booklet, and a flipchart - from Ethiopia, Kenya and Uganda for download in ready-to-print files; and
  • Guidance on how to create ones own adaption of these materials through Adaptation Guides and a library of images

As a next step, the initiative is looking to develop similar materials on cancer prevention. 

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