The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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A Meta-analysis of the Effectiveness of Family Planning Campaigns in Developing Countries International Communication Association Annual Conference

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Snyder, L., Diop-Sidibé, N., & Badiane, L. (2003). A Meta-analysis of the Effectiveness of Family Planning Campaigns in Developing Countries International Communication Association Annual Conference. San Diego, California.

OBJECTIVE: The present study is a research synthesis on the effectiveness of family planning campaigns in developing countries.

METHODS: Using meta-analysis, the study examined 33 campaigns done by a prominent organization that has received substantial federal funding since 1987.

RESULTS: On average, there were small, positive effects of the campaigns on knowledge of modern family planning methods (r = .20), spousal communication about family planning (r = .10), behavioral intentions (r = .08), and use of modern methods of family planning (r = .06). Exposure to the campaigns (averaging 71%) was higher than exposure to domestic campaigns (Snyder & Hamilton, 2002), and the average effect of self-reported campaign exposure on use was r = .14.

CONCLUSION: The results should be interpreted tentatively, but can still be helpful to campaign planners and evaluators.