The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 26 years ago
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Multimedia Family Planning Promotion (Tanzania)

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A study was taken on the effects of multimedia programme exposure in relation to contraceptive behaviour change of women in Tanzania in relation to the number of exposures through different types of media to different forms of family planning messages.
Communication Strategies

4,225 women were studied in a national survey in 1994 by the Tanzania Knowledge, Attitudes and Practice Survey and in the 1991-2 Tanzania Demographic and Health Survey. Bivariate analysis was conducted to study associations between social and demographic characteristics, and many other factors

Development Issues

Women, family planning, population, health.

Key Points

While family planning communications campaigns have been shown to increase contraceptive use, it still remains unclear whether exposure to messages about contraception through multiple media sources has a greater impact than exposure through only one medium.

Partners

Centre for Communication Programs, Johns Hopkins University, Ministry of Health (Tanzania), Bureau of Statistics (Tanzania), Macro International Inc., United States Agency for International Development (USAID)

Sources

Jato, M.N., et. Al. The Impact of Multimedia Family Planning Promotion on the Contraceptive Behavior of Women in Tanzania. International Family Planning Perspectives: Vol. 25, No. 2, June 1999. Pgs 60-67.