The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 22 years ago
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Participatory Communication and Adult Learning for Rural Development

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  • the Communication for Development Group Extension, Education and Communication Research, Extension and Training Division
Excerpt
During the past three decades, the role of communication has undertaken a dramatic shift from a one-way, top-down transfer of messages by technicians to farmers to a social process designed to bring together both groups in a two-way sharing of information among communication equals - in short, participatory communication. "Participatory communication and adult learning for rural development," previously published in a special issue of the Journal of International Communication (Vol. 7, No. 2, 2001), traces the growth of participatory communication in FAO's field programmes and provides examples of notable successes. It concludes by noting that the current rush to apply the new internet-based information and communication technologies in rural areas would be well served by observing the hard-learned lessons from traditional and older electronic media applications.

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