The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Partnership with the Media: Working with the Media for HIV/AIDS Prevention

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This handbook, developed by FHI's AIDSCAP's Behaviour Change Communication (BCC) unit, is part of a collection of nine handbooks that discuss concepts in behaviour change communication (BCC) in relation to HIV/AIDS/STI issues.

"Partnership with the Media" is intended to provide the reader with several complementary ways to establish a long-lasting partnership with the media.

This 56-page handbook provides several ways to develop long-term relationships with the media including ideas for four events to be held with media professionals; suggestions for encouraging the development of a network of media professionals interested in HIV/AIDS and sexually transmitted infections (STI) issues; and suggestions for providing journalists with incentives for covering HIV/AIDS/STI issues.

Table of Contents
  • Introduction
  • Partnership with the Media
    • Who Are the Media?
    • What Is a Partnership with the Media?
    • Why Form a Partnership with the Media?
  • Who are the Partners?
    • Media Policy Makers
    • Gatekeepers
    • Journalists/Writers
    • Journalism Schools
  • The Planning Stage
    • Who Are the Media in YourCommunity/Region/Country?
    • Situation Assessment
    • Resource Identification
    • Information Package
  • The Partnership Events
    • Suggested Events
    • Co-Sponsoring Events
  • Event One - Sensitization Meeting
    • Sensitization Meeting Topics
    • Sensitization Meeting Agenda
    • Assessing the Sensitization Meeting
  • Event Two - Discussion Seminar
    • Information Package
    • Discussion Seminar Agenda
    • Assessing the Discussion Seminar
  • Event Three - Journalists' Workshop
    • Journalists' Workshop Topics
    • Journalists' Workshop Agenda
      Part One - HIV/AIDS and the Media
      Part Two - Strengthening HIV/AIDSReporting Skills
      Part Three - Identifying Resourcesand Networks
    • Assessing the Journalists' Workshop
  • Event Four - School of Journalism Meeting
  • Follow-up Steps
    • Creating and Using Existing Networks
    • Keeping HIV/AIDS/STIs in the News

Click here to download the publication in PDF format [237.5 KB].

Click here for a list of all the handbooks in this BCC series.

Publishers

Number of Pages
56