Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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PhotoVoice Water and Sanitary Health Project

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In 2013, PhotoVoice trained 30 adults and 40 young people in photography and visual literacy across more than 20 villages in the peri-urban region of Mutare, Zimbabwe. The participatory photo project formed part of a 3-year Water and Sanitary Health (WASH) project being implemented by Catholic Agency For Overseas Development (CAFOD) and CARITAS Zimbabwe, to ensure that everyone in the target communities has access to enough clean safe water, and knows how to protect themselves from disease through good hygiene practices. The trained 'Community PhotoVoice Officers' use their cameras to document issues, problems, improvements, and examples of good practice around the theme of WASH issues.

Communication Strategies

In May 2013, PhotoVoice travelled to Zimbabwe to run training in PhotoVoice methodology and participatory photography as a tool for community engagement and monitoring of programme activities for local staff of CAFOD and CARITAS Zimbabwe. They then ran introductory workshops to train the "Community PhotoVoice Officers" in digital photography and image ethics. The photographs taken by the "Community PhotoVoice Officers", are considered an important part of the monitoring and evaluation of the impact of the WASH project. The photographs are also being used to engage and inform the wider community and stimulate improved dialogue and understanding between the project staff and the beneficiary communities.

Click here to view photographs from the project.

In order to engage the wider community in the aims and activities of the WASH programme, workshops were also run with 40 pupils of four schools in the project communities (two primary, two secondary). These schools were given digital cameras and receive ongoing support from CARITAS and PhotoVoice to run an on-going photography project for students looking at WASH issues and changes within the community. The resulting school displays inform students and their families of what WASH issues exist in the community, what CAFOD and CARITAS are doing to improve the situation, and how they as community members can support this process through their actions.

Development Issues

Education, Health, Water and Sanitation

Key Points

PhotoVoice works with a broad methodology which is tailored to the needs of participants in each project. It is a methodology that builds on the power and potential of photography as a flexible and empowering tool that is at once, accessible, therapeutic, influential, and communicative. PhotoVoice's ethos is framed around a set of core values, central to this is sharing, learning, and working to improve methods, building awareness of responsible practice and ethical working, and maximising impact in the field of participatory photography. Participants work with PhotoVoice facilitators over a series of workshops to learn photographic and digital media techniques, build skills and confidence, initiate group and personal photography projects, and find, explore and define their "photographic voice." The content, length, and frequency of workshops varies in each project.

Partners

PhotoVoice, CAFOD, CARITAS Zimbabwe

Sources

PhotoVoice website on October 23 2013