Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

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Polio Eradication - Using Qualitative Comparative Analysis to Strengthen Understanding of Social Factors in Programme Effectiveness

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Summary

"Understanding the specific ways material and social factors - acting in context-specific conjunctions - affect participation in the [polio eradication] programme, can help to identify at the micro-level, which particular community or household characteristics in a specified locality appear to obstruct or facilitate vaccination."

This briefing note outlines Qualitative Comparative Analysis (QCA) as a research method and relates it to the Polio Eradication Initiative (PEI). (For further background on QCA, please see Related Summaries, below.) As Sebastian Taylor explains here, QCA enables a more systematic (and, hence, case-comparable) approach to the organisation of qualitative data. QCA is generally considered to be optimal in studies with a small to medium number (3-250) of "cases" (e.g., households, groups, or communities accepting or reluctant to accept polio vaccine). Taylor explains that this makes it highly applicable to the close study of communities or indeed households in localities targeted for PEI activities.

QCA proceeds from principles of realist evaluation (Pawson & Tilley, 1997). The idea is that individuals, households, and communities being sought for participation in a programme such as polio vaccination decide whether or not to seek out or accept vaccination according to constraints and opportunities generated both by their beliefs and attitudes about the world around them, as well as the material, economic, social, and political resources they have at their disposal. Realist evaluation, using QCA, thus requires collection of data on the local context of programme implementation to complement already-collected data on programme outcomes and/or process. Rather than setting one external variable against another to determine which has dominant statistical relevance, QCA sees an outcome as the conjunctural effect of factors and, hence, promotes integrated factor analysis.

Specifically, QCA takes a group of cases, systematically assesses a set of characteristics across the cases, quantifies these characteristics through coding, and looks for patterns in the resulting data providing interpretive (as opposed to statistical) evidence of causality between patterns and (positive/negative) outcomes. For each case, a set of characteristics can be compiled (based on a set of correlational hypotheses - what localised factors might be associated with worse or better programme performance). For each case, data on hypothetically programme-influencing characteristics can be gathered, coded binomially (1 or 0) or ordinally and set against the independent variable (e.g. polio vaccine compliance/non-compliance). A set of results can be organised in a matrix, allowing for cross-comparison of patterns in characteristics against positive or negative outcome.

This approach can be seen in two tables in the document. The first table provides a sample set of some objective and subjective variables that could be included in a QCA (e.g., health conditions and behaviour, political, gender). Given some of the quantitative (objective) data cited, it is likely that this level of table would be more appropriate for assessing a small group of communities. The second table offers some sample characteristics that could be applied to the analysis of households within a single community (where half are known to have been non-compliant in past supplementary immunisation activities (SIAs), and half are known to have been compliant), or between two communities (where one community is poor-performing in PEI, and the other is assessed to be well-performing).

"Acknowledging practical challenges in ongoing PEI operations (such as finding time and resources for small-scale surveys, gaining access to respondents in households that have been non-compliant with vaccination etc), this brief suggests that QCA could be used to compare the characteristics of communities engaging positively and negatively with the polio programme, and with groups of households divided similarly."

Click here for the 11-page brief in PDF format.

Source

Email from Sebastian Taylor to The Communication Initiative on December 8 2013. Image credit/caption: United Nations News Centre. Children with polio at the Amar Jyoti Research Centre, Delhi, India