Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

Time to read
2 minutes
Read so far

Polio Points

0 comments

"Hands are waving excitedly as students gather at Al Meraj School in one of the poorest areas of Pakistan's second largest city, Lahore. 'What is polio?' asks the teacher. 'And who should be given the polio vaccine?' 'It's a virus," says one young student. 'All children under five!' shouts another, before any of the other nearly 200 students can answer before her."

As part of this initiative launched in October 2012 by the International School Brunei (ISB), students earn points throughout the school day for good deeds and achievements and, in return, a child in a partner school in Lahore, Pakistan, is immunised against polio. Through a partnership with Standard Chartered Bank, every 4 points earned by the students is matched with a dose of polio vaccine. "Polio Points are intended to hold global significance in the education system: we are working with our partners to change young people's attitudes towards their own work, and their ability to influence the world they live in."

Communication Strategies

The Polio Points website not only describes the initiative but also includes score charts with students' first names and the number of points they have earned for their good action, with the number of vaccines they have "purchased". According to organisers, ISB students, 70 of whom have volunteered to drive the project both within the school and the community, have shared ideas and information to inform the basis of future fundraising events. One participant said: "All of a sudden, with Polio Points in our grasp, we feel empowered, like we can make a difference. We are more aware of the world around us and motivated to try and make a difference now."

 

On the receiving end, in Pakistan, children are not only receiving vaccines; also, awareness sessions are held in schools to educate the children on the debilitating impacts of polio, to increase acceptance for polio vaccination, and to encourage students to maintain good hygiene to help protect them. Located in the jurisdiction of Union Council 84, which has been declared high risk for polio, Abu Bakar Siddique Colony provides free education to nearly 300 children from the neighbourhood. A substantial number of the students belong to the Pashtu-speaking community, which is a priority population for polio eradication (46 of the 58 children paralysed by polio in 2012 were Pashtuns). The children, whose enthusiasm is captured in the excerpt above, aged as young as 3 and as old as 12, were part of an awareness session and quiz on polio and hygiene. Beforehand, an awareness session on polio, hygiene, and importance of handwashing was organised for the teachers of the school to build their knowledge base and then share the same with the students and prepare them for the competition. On the day of the quiz, the children came prepared, and the winners of the quiz were awarded colour books and pastels. This event was organised by the Communication Network (COMNet) for polio eradication, with the support of the United Nations Children's Fund (UNICEF) Pakistan. Over 1,000 COMNet staff across Pakistan's high-risk districts for polio help to ensure that parents understand polio and the importance of vaccine. UNICEF Pakistan supports communication and awareness activities through COMNet across Pakistan to increase acceptance for polio vaccine, raise public demand, and address refusals.

Development Issues

Polio, Children

Key Points

According to UNICEF, "[t]he communication and awareness activities with special focus on school children has played a vital role to ensure protection of children in Lahore, which saw its last polio case in 2011."

 

The owner of Abu Bakar Siddique Colony, a man in his 90s, said "I have deep respect for Brunei because of its role in spreading the message of cohesion among the Muslim nations."

No video provider was found to handle the given URL. See the documentation for more information.
Partners

ISB, Standard Chartered Bank, COMNet, UNICEF

Sources

The End of Polio website and Polio Points website - both accessed on July 26 2013.