Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Positive-Deviant Health Data Journalism

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The Solutions Journalism Network (SJN) is partnering with newsrooms around the United States (US) to identify stories that reveal how communities are improving health outcomes. SJN calls this approach "Positive-Deviant Health Data Journalism." "A 'positive deviance' approach to journalism highlights and explains places where data outcomes are better than expected." The website maintains a story archive of "positive deviance" stories on their blog site.

Communication Strategies

The SJN partners with newsrooms and data organisations to advance investigative techniques including the "positive deviance" approach to journalism - "that is, highlighting places where data outcomes are better than expected - and supporting newsrooms to research stories using this method." The SJN partners with the Institute for Health Metrics & Evaluation (IHME) to "surface new and different types of data to identify stories that are essential for advancing public understanding about improving health systems." The goal is to train reporters and editors in 10-15 newsrooms in 15 months to integrate rigorous reporting about potential solutions into their coverage.

 

"For each newsroom partnership, Solutions Journalism Network will run a dedicated orientation for health reporters and editors (and other interested staff) and help frame an editorial strategy that incorporates positive health data from IHME and other sources. We will orient journalists about how to get at this data; how to identify positive outliers; how to form and test hypotheses suggested by the data; and how to craft richly reported stories that draw on instructive examples. As the reporting commences, we will provide an expert journalist-mentor to guide newsroom staff to relevant data, sources, and models that can inform stories."

 

In addition to the pilot training, SNJ hopes to build a teaching model for positive deviance journalism. They also seek to "codify two processes in ways that make them easily replicated. First, based on our work with IHME, we want to model a 'concierge' function at data providers, showing them how best to connect reporters to positive-deviant data. Second, we want to codify best practices in newsrooms: How do reporters and editors find and analyze this data; and how do they deploy the analysis to develop stories that meet newsroom needs?"

 

Also SJN intends to set up a story fund to "catalyze high-quality reporting based on positive-deviant data" through grants to participating newsrooms to support travel and related expenses.

Development Issues

Health, Media Development

Key Points

The Knight News Challenge, focusing on the question: "How can we harness data and information for the health of communities?", chose Solutions Journalism for sponsored partnership, making them eligible to receive support from California HealthCare Foundation's "Big Data on a Local Scale" competition.

Partners

Knight Foundation, California HealthCare Foundation, Institute for Health Metrics & Evaluation (IHME)

Sources

Knight News Challenge website and the SJN website, April 10 2014; and email from Rikha Sharma Rani to The Communication Initiative on August 5 2014.