Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Project V

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This United Kingdom (UK)-based initiative centres around an audio website through which children aged 9-15 in schools throughout the country broadcast and listen to their own radio programmes. It is designed to be an interactive learning experience that provides a platform for young citizens' voices to be heard. It is also designed to be a tool for teachers, parents, politicians, and policymakers to listen to the issues children care about. Project V was created by YourVoices, an online audio company.
Communication Strategies

Project V draws on the use of information and communication technology (ICT) to engage children in learning about, speaking out about, and making change related to various issues of importance to them. Students from various schools in the UK have identified concerns - such as health problems (e.g., avian influenza, cancer, drug use, heart disease, HIV and AIDS, obesity, smoking, and sexually transmitted infections, or STIs), environmental challenges (e.g., global warming), community/school difficulties (e.g., bullying, graffiti, littering, sexism, stereotyping, vandalism), and scientific issues (e.g., animal testing, stem cell research). To cite one specific example, by clicking on "MRSA" [which is an acronym for methicillin resistant Staphylococcus aureus], one reads an introduction: "Over the last couple of years we've read in the newspapers and heard from Radio and TV about dirty hospitals and deadly hospital-borne infections. Are these reality or scare stories? We set out on a quest to find out the truth about the state of hospitals in our region, Cumbria, and the scale of the problem that is often called a "Superbug", MRSA." Then, one may click on files to hear the radio programmes - created by students themselves - related to this issue.

The process of creating these programmes revolved around the participation of children. A research consultancy organisation called Dream Mill chose schools to represent a wide range of demographic profiles, including variance in ethnicity, rurality, and socio-economic status. The Dream Mill worked to create a culture of participative inquiry at the beginning of the project, which was designed to inspire ongoing commitment from young people throughout the production process. In an effort to create "ownership" of the Project V initiative, young people were treated as experts and project managers throughout the research process. Specifically, a "community forum" strategy was used for large-group facilitation of approximately 30 students in each of 8 school classes. The Dream Mill conducted idea generation and creative workshops to elicit the issues that young people felt strongly about from a local, national, and international perspective, and help them develop ideas for stories for the Project V website. The Dream Mill developed projective exercises such as "Tell Tony Blair" and "Write a Media Pitch" to help young people identify and clarify their ideas, and to engage in active citizenship.

Development Issues

Children, Education.

Partners

YourVoices and Dream Mill. The project was funded by the National Endowment for Science, Technology and the Arts (NESTA).

Sources

Project V website; "Project V - www.projectv.fm: Development of 'Content Ideas' for a Youth Audio Website" [PDF]; and email from Gudrun Dalibor to The Communication Initiative on December 8 2008.

Comments

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Submitted by Anonymous (not verified) on Sat, 02/16/2008 - 20:22 Permalink

It sounds like a really interesting and useful project,but there hsan't got any result to evaluate it which make us difficute to realize its meaning.

Teaser Image
http://www.projectv.org.uk/images/photos/gudrun-girls.jpg