The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Promoting Nutrition and Physical Activity through Social Marketing

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Author

  • Rina Alcalay
  • Robert Bell
These four handouts define social marketing, distinguish social marketing from product marketing, describe the 5 P's of social marketing (product, price, place, promotion, and positioning), and explore the application of marketing concepts.

Each of the short handouts is available in PDF format (see below):
  • Social Marketing Defined
  • Social Marketing vs Product Marketing
  • Marketing Concepts - The "5 P's"
  • Marketing Concepts - Expanded

To access this material, click here.

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Submitted by Anonymous (not verified) on Tue, 08/30/2005 - 22:09 Permalink

it is good