Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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The Radio Quiz Competition

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Run by Nakaseke Community Radio with primary school teachers from government and private schools since 2006, the Radio Quiz Competition is designed to challenge students to perform better and raise the low literacy levels and poor academic performance of students in the impoverished district of Nakaseke in Uganda.

Communication Strategies

The Radio Quiz Competition runs live every Sunday and is broadcast by Nakaseke Community Radio. Three schools are hosted on each show, with each school represented by two pupils in a live question and answer session. A panel of teachers conducts the quiz, and the programme is run by teachers and principals of the different schools with the help from the radio staff. These teachers set questions, examine pupils, and also provide more correct answers and explanations to questions if the pupils are incorrect. School heads also provide transport for their children to the station and back. Local organisations have also been very influential in this programme, providing prizes (scholastic materials) awarded to best performers, some buy air time for the quiz sessions, and some have provided full and half bursaries to best performing pupils.

The Radio Quiz Competition is held every year and in 2012 attracted 62 primary schools. In 2012 the winner was Semuto Parents School, and in 2013 His Grace Primary School. 

According to Nakaseke, education is one the station’s main programme focus. The Radio Quiz Competition is focused on all schools in the district, which has a total of 95 primary schools (both government and private), and 13,401 pupils, with a 1:75 teacher – pupil ratio. These schools are scattered in different localities, thus making transport to the radio station difficult and unfortunately limiting participation, but the radio broadcast is intended to bridge the geographical gap and help educate the students who are unable to compete.

Development Issues

Education, Technology

Key Points

According to an evaluation carried out by the District Education authorities and the District Teachers’ Association (DTA), since the project's establishment in 2006, the competition has helped to:

  • promote confidence among the learners;
  • raise the academic standards in Nakaseke district and Uganda at large;
  • enable teachers from government and private schools to share views and ideas related to increasing academic performance;
  • enable teachers to evaluate their teaching;
  • promote the competition amongst the students, providing them with motivation to succeed; and/li>
  • expose the pupils to an educational environment beyond the classroom.

According to Nakaseke, the programme provides educational motivation to many of the pupils who participate in the radio broadcast, and they continue learning beyond the competition. It has been found that students who took part in the programme, and answered questions in front of the live radio audience, gained confidence in their abilities during the broadcast. Reading and listening skills have increased amongst the participating schools. Pupils have also benefited from the free computer trainings every year provided by Nakaseke Telecentre.

Partners

District Education authorities and the District Teachers’ Association (DTA), Nakaseke Community Multimedia Centre (CMC)