Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Reducing Poverty: Is the World Bank's Strategy Working?

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Three years after the World Bank and International Monetary Fund (IMF) introduced their Poverty Reduction Strategy (PRS) approach as the latest template for the world's poorest countries to get out of poverty, this new Panos material examines the progress to date and presents the debate about whether PRS can succeed.

As the material points out, it is too early to say whether poverty reduction strategy papers (PRSPs) that countries produce will succeed in their goal of reducing poverty, but the experience so far has raised questions, both about the process and about the philosophy behind it. The first half of this report examines some of these questions, which include: What is meant by participation? Do PRSPs exclude proper analysis of the impacts of globalisation on the poor because they assume that economic growth is the principal goal? Are they doing what is needed to ensure that the poor benefit from economic growth? How will PRSPs be affected if poor countries' position in global trading worsens? The material also examines positive outgrowths of the process of developing PRSPs (for example, generating a new focus on poverty by governments and a greater awareness of the nature of poverty and understanding of its causes).

The second half consists of reports commissioned from NGOs in three countries: Uganda, Lesotho, and Ethiopia. Each report examines the role of government, parliament, civil society, and the media in the process of developing the PRSP. At present, as the reports show, many people still do not know what a PRSP is. If PRSPs are to work, the material concludes, a greater understanding from a wide range of people in each of the countries concerned must be cultivated. In addition, there will need to be a strong sense of commitment and ownership by both governments and people.

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