The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Role of SBCC in promoting breastfeeding practices - findings from a Systematic Literature Review

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Breastfeeding is widely recognized as one of the most cost-effective investments for improving child survival, as well as cognitive and motor development, and academic performance. Breastfeeding also imparts critical benefits to women, including natural postnatal infertility. Despite the promise of optimal breastfeeding practices, rates for WHO-recommended breastfeeding practices remain low.

The body of literature on the effectiveness of SBCC approaches in improving breastfeeding practices is strong and supports the claim that SBCC approaches can and do succeed in improving uptake of the behaviors promoted.

Evidence from several studies strongly suggests that increasing the number of contacts increases the positive effect of SBCC on breastfeeding practices. How breastfeeding practices are measured – the definitions of indicators and the methods of data collection – is more consistent than how women's dietary practices and complementary feeding practices are measured, but even with globally-recognized indicators and measurement guidance, considerable variation remains.