Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
1 minute
Read so far

Rural Extended Services and Care for Ultimate Emergency Relief (RESCUER) Programme

0 comments
Launched in March, 1996, the RESCUER programme was a referral project designed to address the high maternal mortality rate in Uganda. Centred in the Iganga District, it worked in six health units and one referral hopsital to empower Traditional Birth Attendants (TBAs).
Communication Strategies

RESCUER had three components:

  • Communication: Modern technology was used to enable the TBAs to refer patients to public health centres (PHC). Specifically, a solar-powered VHF radio communication system was installed that includes fixed base stations at the PHCs, mobile 'walkie talkies' to connect the TBAs with the nearest health unit, and vehicle radios in the referral hospital ambulances and the District Medical Officer's vehicle.
  • Transport: tricyles were provided to each of the particating primary-level referral health units. An old ambulance at the main referral hospital was repaired and equipped with radio communication. TBAs were given bicylces to assist them with transport to the health units to charge the walkie-talkie battery and to collect monthly statistics.
  • Quality health services delivery: included capacity building (training of TBAs, midwives, and technicians), recruitment of at least two midwives and a clinical officer in each participating health unit, renovation of the maternity wards (including provision of delivery beds, oxygen, and IV fluid stands), and regular provision of maternal emergency kits and other supplies.
Development Issues

Women, Health, Family Planning.

Key Points

Uganda is one of the least urbanised countries in Africa. Over 80 percent of the population (which totals 20 million people) live in rural areas. Uganda's economy depends mainly on agriculture; women contribute 60-80 percent of the labour. Women's health, therefore, has vital social and economic implications for national development. In this context, it is notable that the maternal mortality rate among Ugandan women is 506/10,000. Sixty-two percent of births are attended by TBAs (people from the community with no formal training but who have knowledge of indigenous practices, including childbirth practices) and relatives.

Partners

Ugandan Ministry of Health, United Nations Population Fund (UNFPA), and the Uganda Population Secretariat.