Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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"Say No to Discrimination!" Masks Exhibition

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"Masks are a symbol of identity and protection for people living with HIV, who still face serious discrimination. It's like people are living behind this disease and have to protect their identity. It's like wearing an invisible mask every day." - Spring Kok, Society for AIDS Care

In September 2016, Hong Kong's Society for AIDS Care organised a public exhibition of 100 masks designed and handmade by local secondary school students and the public to showcase the thoughts of younger generation on the issue of discrimination towards people living with HIV/AIDS. The goal is also to fight stigma.

Communication Strategies

The 100 masks were chosen from more than 2,000 entries submitted during the competition by more than 90 local, international, and special schools in the city earlier in 2016. Nurses, physiotherapists, social workers, and patients all took part in the selection process. The winner, Ng Man-lam, from Queen Maud Secondary School, created a simple but bold mask. "The different colours represent people from different countries," she wrote. "When everyone supports people living with HIV/Aids, they are like the spray paint in the middle; they are living without a stain in their life and are living a great and colourful life. Cold colours are used on the two sides, changing to a warm colour in the middle, representing support and encouragement from other people." Rainbows, bright colours, hearts, stars, red ribbons, and positive messages adorn some of the masks. Many students incorporated the red ribbon - the international symbol for caring for people with HIV - into their design, and many decided to divide the masks into two parts to show the contrast between suffering through AIDS without care or acceptance, on the one hand, and how bright life can be living without the fear of discrimination, on the other.

Development Issues

HIV/AIDS, Youth

Key Points

Kok says: "If there was no discrimination, more people with the disease would be able to seek help. Many of the masks have this kind of message. We want the public to know how the younger generation is thinking about discrimination." In addition to caring for children and adults living with HIV/AIDS, the Society for AIDS Care works to eliminate misconceptions about the illness. "We don't advise children are told about their HIV status until they're around eight years old," says programme director Esther Choi. "They're told that their bodies have a disease and they need to protect themselves, and mustn't let others touch their blood, and that they must learn to treat themselves if they get injured. Normally there's a very good, positive response. Many go on to study at university, some overseas. But they might have questions like: 'how will I marry? How does dating work? How do I tell my girlfriend?' That's where counselling comes in'."

 

In addition to visiting the exhibition, students can get involved by attending the Society for AIDS Care's World AIDS Day events on December 1, joining the annual AIDS Walk fundraiser, and designing a mask when the new competition opens in October 2016.

Sources

"Hong Kong students give HIV and Aids a facelift to shed stigma with 'Say No To Discrimination' mask display", by Lauren James, youngpost, August 26 2016, and Society for AIDS Care website, September 1 2016. Image credit: Society for AIDS Care