Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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School in a Box: Advancing Girls’ Education in Afghanistan

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Since 2007, the Womanity Foundation has supported Afghanistan’s largest girls’ school - the Al Fatah School in Kabul - to become a model for girls' education. Based on this experience, Womanity has developed a holistic approach that focuses on the quality of education offered to girls up to secondary school. The foundation has developed the model into a replicable approach for a scalable spread of education for girls.

Communication Strategies

The replicable approach assists schools in the following ways:

"Tailored capacity building for teachers alongside infrastructure improvements. In partnerships with the best local service providers, Womanity offers tailored training for teachers and school staff - based on their real needs. It equips science labs, libraries, playgrounds or gymnasiums. Womanity also offers tuition for the national university entrance exam, and a few university enrollment scholarships. Over 3 years Womanity will also run a health and hygiene education programme in supported schools.

 

Counseling for students to overcome obstacles to learning. Students are offered counseling (individually or in groups) to discuss anything that might be distracting them from their studies, such as family problems. If necessary the counselor mediates with families and schools to ensure girls’ wellbeing, or to find collective solutions.

 

Fostering community engagement and ownership. Activities are presented to shouras (local consultative groups made up of community representatives), school staff, and local Ministry of Education representatives. The aim is to tailor activities to specific needs, while also fostering supportive communities around schools. Inherent to this work is a deep respect for the costumes and traditions of Afghan society."

Development Issues

Education, Youth

Key Points

The Womanity Foundation (formerly the Smiling Children Foundation) is an independent private foundation established in 2005. "In partnership with Afghanistan Libre, Sports sans Frontières, and others and with funding from UBS Optimus Foundation, Womanity is expanding the new School in a Box model to 11 schools across the country (2011 to 2014). Meanwhile support for the Al Fatah School continues.

 

This effort is already benefiting 7,450 Afghan girls (and 2,550 boys) aged 6 to 18 studying at the first 6 participating schools in Kabul, Paghman district and Punjshir province. Meanwhile, 384 teachers and staff are receiving tailored training to improve their competences. Plans are being made to reach 6 more girls’ schools by 2014."

 

At the Al Fatah School, the programme involved rebuilding and renovating classrooms, as well as other facilities, and equipping the school with furniture, science and computing labs, and teaching materials. It also involved organising and funding skills development for teachers and staff in English, management, and information and communication technology. Physical education teachers receive a sports-training programme developed by Sport Sans Frontières. It aims to use sports and games to restore students' confidence, to prevent violence against women and HIV and drug addiction, and to build a culture of peace.

Partners

Afghanistan Libre, Ministry of Education of Afghanistan, Roshan Telecommunications, Sports sans Frontières, Samuel Hall, UBS Optimus Foundation.

Sources